Apple’s iPhone has made a remarkable recovery in China, recording its first year-over-year growth in two years during Q2 2025. The 8% sales increase marks a significant turnaround for Apple in the world’s largest smartphone market.
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iPhone Growth Gains Momentum in China After Two Years
Apple recorded its first year-over-year iPhone sales growth in China in two years during the second quarter of 2025, marking a break from its consistent streak of downward trajectory. This comeback represents a crucial victory for Apple in a market that contributes 20% of global iPhone shipments.
China Smartphone Market Q2 2025 Performance
| Brand | Market Position | YoY Growth | Key Strategy |
|---|---|---|---|
| Huawei | 1st Place | +12% | Continued domestic dominance |
| Vivo | 2nd Place | -9% | Maintaining strong presence |
| Apple | 3rd Place | +8% | Aggressive pricing strategy |
Apple’s Winning Strategy
Apple’s Chinese comeback relied heavily on aggressive pricing and government incentives. During China’s mid-year 618 shopping festival, major e-commerce platforms like JD.com and Tmall offered massive discounts:
- iPhone 16 discounts: Up to 2,530 yuan ($351) below retail price
- Enhanced trade-in values: Encouraging upgrades from older models
- Government subsidies: Up to 500 yuan for devices under 6,000 yuan
- Mac discounts: Up to 2,000 yuan under subsidy programs
Breaking the Decline Streak
Apple experienced year-over-year decline in sales and revenue from the third quarter of 2022 to the first quarter of 2025, except for one. This sustained decline was attributed to regulatory scrutiny, trade tensions, and increased competition from domestic brands like Huawei, Xiaomi, and Oppo.
Why China Matters for Apple
China remains strategically crucial for Apple, representing 20% of total global iPhone shipments. The market’s importance extends beyond sales figures – it’s a key indicator of Apple’s ability to compete against increasingly sophisticated Chinese manufacturers.
Challenges Ahead
Despite the positive Q2 results, Apple faces continued pressure from Huawei, which maintained market leadership with 12% growth. Local competitors have significantly evolved their designs and features while Apple has maintained its traditional approach.
The real test will come in Apple’s fiscal Q3 earnings report, expected by month-end, which will provide clearer insights into sustainable growth prospects in China and other key markets.
Stay updated with our iPhone news coverage and smartphone market analysis for the latest developments.
Check our Apple earnings coverage for detailed financial analysis.
FAQs
How long had iPhone sales been declining in China before this comeback?
iPhone sales had been declining in China since Q3 2022, making this the first growth in nearly two years.
What was Apple’s market position in China during Q2 2025?
Apple secured third place in China’s smartphone market with 8% year-over-year growth.
