Apple’s iPhone 17 lineup emerged as the undisputed champion of China’s Singles Day shopping festival, preventing what would have been a market-wide decline. The company captured 26% of all smartphone sales during the month-long promotional period, demonstrating remarkable resilience in a challenging market.
Table of Contents
China Singles Day 2025 Smartphone Market Share
| Brand | Market Share | Year-Over-Year Change | Performance Notes |
|---|---|---|---|
| Apple (iPhone 17) | 26% | Strong growth | Top-selling brand, prevented market decline |
| Xiaomi | 17% | Declined YoY | Xiaomi 17 launched earlier than festival |
| Huawei | 13% | Down from 17% | Mate 80 launched too late for festival |
| Overall Market Growth | +3% | Would’ve been -5% without Apple | iPhone 17 single-handedly drove growth |
| Total Sales Value | ¥1.70 trillion ($240B) | Up from ¥1.44 trillion | Longer promotional window in 2025 |
| Festival Duration | November 11 end date | Month-long period | Extended compared to 2024 |
iPhone 17 Reverses Apple’s China Fortunes
Counterpoint Research data reveals that demand for iPhone 17 models remained particularly strong throughout the festival, continuing a reversal after years of cooling demand in China. The company now anticipates its strongest December quarter on record, signaling sustained momentum beyond the Singles Day promotional period.
Without iPhone 17 sales, China’s smartphone market would have contracted by 5% year-over-year instead of growing 3%, underscoring Apple’s outsized impact on the industry’s health during the crucial holiday shopping season.
Competitors Struggle Against iPhone 17
Huawei experienced the steepest decline among major brands, with market share dropping from 17% to 13% as its flagship Mate 80 launched after Singles Day concluded. Xiaomi maintained second place with 17% share but saw year-over-year sales decline, partially attributed to the Xiaomi 17 series launching before the festival period rather than during peak promotional activity.
The Singles Day results validate Apple’s product strategy in China despite earlier concerns about competition from domestic brands and economic headwinds affecting premium smartphone demand.
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FAQs
What was Apple’s market share during China Singles Day 2025?
Apple captured 26% of all smartphone sales, making it the top-selling brand during the month-long Singles Day festival.
How did iPhone 17 impact China’s smartphone market growth?
iPhone 17 prevented a 5% market decline, turning it into 3% growth and single-handedly driving industry expansion.
