# iPhone 16e Shakes Up Sales – Outsells SE in First Quarter as Pro Models Lose Ground

URL: https://technosports.co.in/iphone-16e-sales-2025-iphone-16e-shakes-up-sa/  
Published: 2025-04-27  
Updated: 2025-04-27  
Author: REMYA BABU S

**iPhone 16e sales 2025:** Apple’s bold move to rebrand its budget iPhone appears to have paid off handsomely. According to fresh data from Consumer Intelligence Research Partners (CIRP), the newly launched **[iPhone](https://en.wikipedia.org/wiki/IPhone) 16e** captured a solid **7% of U.S. iPhone sales** in its first partial quarter, significantly outperforming the iPhone SE’s 5% share during the same period last year.

![](https://images.technosports.co.in/2025/04/iPhone-16e-sales-2025-ds.webp)

## ***iPhone 16e sales 2025 :*** ***iPhone 16e Outsells SE in First Quarter 2025: Boosts Mid-Range Sales as Pro Models Decline***

### A Strategic Name Change That Worked Wonders

The **iPhone 16e**, introduced in late February 2025, marked a big shift for Apple’s lower-priced offering. No longer burdened by the “SE” label — often associated with outdated design — the 16e adopted a sleek, modern look. Gone is the classic Home button; instead, it now boasts an **edge-to-edge OLED display**, **Face ID**, and **8GB of RAM**—the same amount found in the more premium iPhone 16 Pro models.

Aligning the 16e with the flagship iPhone 16 lineup rather than relegating it to a separate category seems to have been a masterstroke. Despite its slightly less powerful **C1 modem** — lacking support for the fastest mmWave 5G bands — the iPhone 16e delivered exactly what many customers were craving: a modern iPhone experience at a lower price point.

### Mid-Range Models Rise as Pro Sales Dip

![](https://images.technosports.co.in/2025/04/iPhone-16e-sales-2025-t.webp)

The **impact of the iPhone 16e** was felt across the board. In the March 2025 quarter, the entire iPhone 16 series accounted for **74% of total U.S. iPhone sales**, up from **68%** the previous year when the iPhone 15 lineup was the newest.

While the 16e certainly played a key role, the **standard iPhone 16** also enjoyed a major lift, capturing **20% of sales** — a 43% jump from the 14% share held by the base iPhone 15 model a year earlier.

Interestingly, not every part of the lineup shared in the success. **iPhone 16 Pro and 16 Pro Max** models accounted for only **38% of sales**, a noticeable drop from the **45% share** the 15 Pro models commanded last year. Specifically, the iPhone 16 Pro’s market share fell from **22% to 17%**, hinting that more consumers were gravitating toward affordable options rather than shelling out for high-end features.

### Fewer Legacy iPhone Sales — Another Win for Apple

Another notable trend? Sales of **legacy iPhones** — models more than a year old — shrank to **26% of total sales**, down from **32%** the previous year. This decline aligns with Apple’s recent streamlining efforts, including discontinuing the iPhone SE, iPhone 14, and iPhone 14 Plus.

Essentially, more buyers are choosing from the current-generation lineup, especially with an affordable, brand-new option like the iPhone 16e available.

### What This Means for the Future

![](https://images.technosports.co.in/2025/04/iPhone-16e-sales-2025.webp)

The success of the iPhone 16e raises an intriguing question: **Will Apple continue this strategy and launch an iPhone 17e?** With the iPhone 17 series expected this September, it’s possible we’ll see a new “e” model either alongside it or early next year around the 16e’s anniversary.

One thing is clear: **Apple’s rebranding gamble is paying off**. By giving the budget iPhone a fresh look and integrating it into the main lineup, Apple has energized its sales — and put more pressure on the Pro models than ever before.

## **FAQs**

### What is the iPhone 16e?

The iPhone 16e is Apple’s new mid-range smartphone, replacing the older iPhone SE line.

### How did the iPhone 16e perform in its first quarter?

It captured 7% of U.S. iPhone sales in just one partial quarter.

**Read more:** [iPhone 17e Set for May 2026 Launch: Apple Eyes Budget Market with Trial Production Starting Soon](https://technosports.co.in/iphone-17e-set-for-may-2026-launch-apple-eyes/)