For the last quarter of a century, Inter Milan’s kits have all had the Pirelli logo in the centre, with the thought of seeing a blue and black shirt without the iconic Pirelli logo feeling extremely uncomfortable to the imagination. However, the financial conditions are such that they warrant a change in sponsorship.
Italian tyre manufacturers Pirelli have been on Inter Milan’s shirts for the last 26 years, and are set to end their £10 million a year partnership to an end at the end of the season, with club owners Suning company desperate for financial partners among the dire financial situation due to the pandemic.
While we will not be seeing the Pirelli logo on Inter Milan shirts after this season anymore, they are still going to continue their partnership with Inter. Chinese property development group Evergrande Group are emerging as the potential replacements for the title of Inter’s shirt sponsors.
‘As part of ongoing capital structure and liquidity management, the business and our ownership are in talks to provide a range of solutions in this respect,’ the club said.
‘While Suning have confirmed their commitment to financially support the club with or without additional external support, it is also sensible and prudent to look outside.
‘With that in mind, Suning appointed key advisers in Asia to work with them to find suitable partners, be that with an injection of equity capital or otherwise.’
Club owners Suning have reportedly halted operations and are in a very difficult position with all of their assets. And it remains to be seen who emerges as a saviour for the Serie A table toppers in this difficult time.
