# Instagram Reportedly Heading to Apple TV as Meta Pushes Long-Form Video

URL: https://technosports.co.in/instagram-reportedly-heading-to-apple-tv/  
Published: 2026-10-28  
Updated: 2026-10-28  
Author: Sudeshna Ghosh

Meta is reportedly bringing Instagram for TV to Apple TV, after launching on Samsung TVs. Meta has said it is exploring longer-form, episodic and live creator content for TV. The Apple TV launch itself is unconfirmed.

## The Living-Room Push

A [post by Sillycorns](https://x.com/Sillycorns/status/2114662068234117417) says Instagram’s algorithm could start favouring widescreen video as the TV app grows. I could not find a Meta announcement for Apple TV, so that part is a report.

![Instagram Reportedly Heading to Apple TV as Meta Pushes Long-Form Video](https://images.technosports.co.in/2026/10/Instagram-Reportedly-Heading-to-Apple-TV-as-Meta-Pushes-1024x683.avif)

## What Meta Has Confirmed

| Item | Status |
| --- | --- |
| Instagram for TV on Samsung TVs | Launched in the US in June for 2020-and-newer models |
| Other platforms | Amazon Fire TV and Google TV |
| Formats being explored | Longer-form videos, episodic series and live creator shows |
| New features | Phone-to-TV casting, horizontal video, Stories, channels |
| Apple TV | Reported only |

## Can Instagram Take On YouTube?

YouTube has a huge head start in [long-form video](https://technosports.co.in/tag/instagram/)and [creator income](https://technosports.co.in/tag/instagram/). Instagram’s advantage is its audience and Reels habit. The test is whether creators will make horizontal, longer shows for it and whether viewers will watch them.

Read about [Instagram](https://en.wikipedia.org/wiki/Instagram). More social and tech news is on [TechnoSports](https://technosports.co.in/category/technology/).

## Frequently Asked Questions

Is Instagram coming to Apple TV?

It is reported, but Meta has not announced it.

Does Instagram for TV work in India?

The Samsung launch was for the US. I found no India date. *Sources: [Sillycorns on X](https://x.com/Sillycorns/status/2114662068234117417), [Instagram](https://about.instagram.com/blog/announcements/instagram-tv-gets-bigger/), [TechCrunch](https://techcrunch.com/?p=3134374).*

Can Instagram Take On YouTube?

YouTube has a huge head start in long-form video and creator income. Instagram’s advantage is its audience and Reels habit. The test is whether creators will make horizontal, longer shows for it and whether viewers will watch them. Read about Instagram . More social and tech news is on TechnoSports .