# India’s Smartphone Market Grows 4% in 2024, Apple Gains Big URL: https://technosports.co.in/indias-smartphone-market-grows-4-in-2024/ Published: 2025-02-11 Updated: 2025-02-11 Author: Hardik Dhamija India’s smartphone market grew by 4% year-over-year (YoY) in 2024, reaching 151 million shipments, according to the IDC Worldwide Quarterly Mobile Phone Tracker. A solid 7% rise during the first half wiped out a paltry 2% gain in the latter half. In Q4 2024 shipments slightly declined by 3%, to 36 million units. ![Smartphone Market](https://technosports.co.in/wp-content/uploads/2025/02/IDC1-1.webp) ## **Table of Contents** ## **India’s Smartphone Market Sees 4% Growth in 2024 as Apple Enters Top 5 with Record 12 Million Shipments** [Apple](https://www.apple.com/) is increasingly reaping rewards with upgrades, becoming the fourth-largest smartphone market in India after the U.S., China, and Japan. Shipments reached a record 12 million units and were up 35% YoY. In Q4 2024, Apple makes its debut among India’s top five smartphone brands with a 10% share. The iPhone 15 and iPhone 13 were the best-selling models, accounting for 6% of total quarterly shipments. ![](https://technosports.co.in/wp-content/uploads/2025/02/IDC3-1-1024x576.webp) Price reductions, discounts, and extended warranties pushed post-festive sales along with financing deals like ‘No cost EMIs’ of up to 24 months becoming an essential catalyst for mid-range and premium device sales, Upasana Joshi, Senior Research Manager, IDC Asia Pacific, said in a statement. The smartphone ASP increased 2% YoY to $259 (year in 2024). The biggest increase was observed in the entry-premium segment ($200-$400), gaining 35.3% YoY and increasing its market share from 21% to 28%. The premium segment ($600-$800) grew 34.9%, reaching 4% of the overall market share, with iPhone 15, iPhone 13/14, and Samsung Galaxy S23/S24 leading the sales. ![](https://technosports.co.in/wp-content/uploads/2025/02/IDC3-3.webp) Shipments doubled to 120 million units, with 5G devices accounting for 79% of all smartphones sold, compared to 55% in 2023. The ASP of 5G phones dropped by 19% YoY to $303. As for the budget 5G segment ($100-$200), it almost doubled its share of the market to 47% with the most successful models being the Xiaomi Redmi 13C, the Apple [iPhone 15](https://technosports.co.in/?s=iPhone+15), the vivo Y28, the Apple iPhone 13 and the vivo T3X. Offline and online sales grew at 4% YoY, with the offline channels slightly outpacing online at a 51% share. Samsung dominated online sales, and Apple moved to fourth place, with the iPhone 15 also coming in as the best-selling online smartphone. In relation to the offline market, vivo led the segment, followed by OPPO and Xiaomi. Vivo replaced Samsung as India’s top smartphone brand and retained a good presence in every price segment and every retail channel. ![](https://technosports.co.in/wp-content/uploads/2025/02/IDC2-2.webp) Nothing reported the strongest growth rate, followed by Motorola and iQOO. The top five brands’ combined market share dropped from 76% in 2022 to 65% in 2024 as smaller brands flexed their muscles. Shipments of feature phones accounted for 54 million units, translating to an 11% YoY reduction, with Transsion taking the lead at 30%, ahead of Nokia and Lava. Overall shipments of mobile accounted for 205 million units, a narrow drop of 1% year on year. Looking ahead to 2025, growth will depend on increased sales in the mass-market segment ($100-$200) and new options in the entry-premium segment ($200-$400) catering to upgraders, according to Navkendar Singh, Associate Vice President at IDC India. Generative AI features are expected to expand beyond flagship devices into lower price categories, while online-first brands will strengthen their offline presence. However, a weakening rupee may push ASPs higher, limiting overall market growth to under 5% in 2025. ## **FAQs** ### **Which smartphone brand led the Indian market in 2024?** Vivo overtook Samsung as the top smartphone brand in India. ### **How many 5G smartphones were shipped in India in 2024?** A total of 120 million 5G smartphones were shipped, making up 79% of total shipments.