# India’s Epic Streaming War: A Dead Heat

URL: https://technosports.co.in/indias-epic-streaming-war-a-dead-heat/  
Published: 2026-07-22  
Updated: 2026-07-22  
Author: Reetam Bodhak

The streaming throne is split! Netflix and Amazon Prime Video are locked in a 22% deadlock for India’s top spot. While Netflix climbs steadily, Prime Video faces a slight dip. The real shocker? Apple TV+ is surging, skyrocketing to 18% market share. Meanwhile, Jio Hotstar is plummeting, losing seven points annually. The digital battlefield is shifting—who will reign supreme in 2026?