Indian Tablet Market observers celebrated the quarter in 2024 based on a 25% year-on-year growth. Samsung still led the pack for Q4 of 2024 with 29% of the market, followed closely by Lenovo at 23% and Apple at 21%. For the full year, Apple was the leading brand with a 29% share, ahead of Samsung with 28% and Lenovo with 16%. Apple even surpassed a major landmark, with its iPad shipments crossing over 1 million units in India for the first time ever.
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Indian Tablet Market Sees 25% Growth in 2024, Apple Leads Annual Sales While Samsung Dominates Q4 Shipments
The surge in demand for 5G and premium tablets played a crucial role in this growth. CMR Senior Analyst Menka Kumari said the continued focus on premiumization, with strong performance from tablets above ₹20,000. She explained that as hybrid work, digital learning, and mobile entertainment become more prevalent, consumers are increasingly prioritizing high-performance devices with superior displays, powerful chipsets, and 5G connectivity.
Apple cemented a 29% market share and 44% year-on-year growth, with the iPad 10 Series accounting for 55% of its shipments. Apple is yet again bolstering its position with the iPad Mini (2024) as a newly dropped product. Samsung trailed slightly behind with a 28% share and extraordinary 53% growth, with the Galaxy Tab A9 Plus 5G making up a 68% share of its total shipments.
Lenovo, which has a 16% market share, saw demand led by the Tab M11 Series (36%) and M10 Gen 3 (16%). But value-for-money segment growth remained sluggish. Xiaomi performed significantly too, achieving a 13% share of the overall market and an incredible 112% annual growth; its new Pad 6 comprised 33% of premium tablet sales.
However, the Indian tablet market from CMR is expected to grow around 10-15% growth over the period of 2025. Menka Kumari highlighted the expansion of the 5G ecosystem, AI-driven productivity features, and government-backed digital initiatives as key drivers. She also pointed out the industry’s transition away from 4G tablets, though Wi-Fi-only models continue to serve the education and enterprise sectors.
FAQs
Which brand led the Indian tablet market in 2024?
Apple led the market with a 29% share, followed by Samsung at 28%.
What drove the tablet market’s growth?
Rising demand for 5G and premium tablets fueled the 25% YoY growth.
