Apple has solidified its dominant position in the Indian tablet market, boasting an impressive 25% market share even in the face of a 22% decline in the overall market compared to the previous year. According to a recent report from CyberMedia Research, this achievement owes much to the success of the iPad 9 series, which holds a notable 42% market share, and the iPad 10 series, which follows closely with a 22% market share.
All About Indian Tablet Market
The landscape of the Indian Tablet Market in Q2 2023 unveils a 29% quarter-on-quarter (QoQ) growth, fueled primarily by the increased adoption of Wi-Fi-enabled tablets within the education and healthcare sectors. Notably, the 5G tablet segment also demonstrated a 7% year-on-year (YoY) growth. Among these, Wi-Fi tablet shipments saw a significant uptick, surging by 12% YoY and securing a majority share of 54% in overall shipments.
The premium tablet category experienced remarkable expansion, showcasing a 48% QoQ growth. Larger-screen tablets, especially those with screen sizes exceeding 10 inches, have emerged as favorites among Indian consumers.
Samsung and Lenovo have claimed the second and third spots in the tablet market, holding market shares of 25% and 23% respectively. Notably, Samsung’s models, including the Tab A8 (Wi-Fi+ 4G) and Tab A7 Lite (Wi-Fi + 4G), have demonstrated substantial growth across a range of price points. In parallel, Lenovo‘s Tab M10 (HD) 2nd Gen (Wi-Fi) and Tab M8 HD (Wi-Fi) series have achieved recognition within the value-focused tablet segment.
In conclusion, the trajectory of the tablet market in India is decidedly upward. The integration of advanced technologies like 5G, coupled with the ability to meet specific demands within sectors like education and healthcare, is key to its ongoing success. Expectations are for the market to continue its expansion in the years to come, as an increasing number of businesses and consumers turn to tablets for their daily requirements.
