Indian PC Market Declines by 30.1% YoY in 1Q23, Says IDC

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The traditional PC market in India, including desktops, notebooks, and workstations, experienced a significant decline of 30.1% YoY in 1Q23, shipping only 2.99 million units, according to the International Data Corporation (IDC).

While the demand for desktops remained positive, the notebook category saw a decline of 40.8% YoY. The consumer segment dropped by 36.1% YoY due to slowing demand and low market sentiment, while the commercial segment declined by 25.1% YoY as enterprises and SMEs reduced or delayed procurement.

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Indian PC Market Decline in Q1 23

However, there were positive signs in the government and education segments. Government procurement led to a 25.2% YoY growth, and the education segment grew by 65.6% YoY due to the fulfilment of the Gujarat education order. Premium notebooks (>US$1,000) experienced significant declines in both the commercial and consumer segments, mainly driven by inventory correction of Apple MacBooks and low enterprise demand. The online channel also struggled, declining by 42.4% YoY in 1Q23.

Bharath Shenoy, Senior Market Analyst at IDC India, expects the consumer market to gradually recover from June-July, driven by back-to-college demand and aggressive online sales during the festive months in Q3/Q4.

Indian PC Market Declines by 30.1% YoY in 1Q23, Says IDC
Indian PC Market Decline in Q1 23
India PC Market, Top Five Companies, Market Share, Year-over-Year Growth 1Q23 (Shipments are in thousands of units)
Company1Q23 Shipments1Q23 Market Share1Q22 Shipments1Q22 Market ShareYear-over-Year unit change (1Q23 vs 1Q22)
1. HP Inc.1,01233.8%1,44933.8%-30.2%
2. Lenovo47015.7%75217.6%-37.5%
3. Dell Technologies41713.9%83019.4%-49.8%
4. Acer Group36812.3%4219.8%-12.5%
5. Asus1986.6%2676.2%-25.9%
Others52817.6%56313.1%-6.2%
Total2,992100.0%4,282100.0%-30.1%
Source: IDC Worldwide Quarterly Personal Computing Device Tracker, May 2023

Key Highlights of Indian PC Market: Top 5 Companies in 1Q23

  • HP Inc. led the market with a 33.8% share, driven by strong performance in both the consumer and commercial segments.
  • Lenovo secured the second position with a 15.7% share, despite experiencing a decline of 37.5% YoY. It held the second position in the consumer segment and was marginally behind Dell in the commercial segment.
  • Dell ranked third with a 13.9% share, focusing on inventory correction in the consumer and SME segments. The lack of enterprise orders impacted their performance.
  • Acer Group held the fourth position with a 12.3% share, performing relatively better in the government and education segments.
  • ASUS secured the fifth position with a 6.6% share, performing well in the consumer segment and holding the second position in the consumer notebook category.

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