# India Smartphone Market Crashes: Q2 2026

URL: https://technosports.co.in/india-smartphone-market-crashes-q2-2026/  
Published: 2026-07-18  
Updated: 2026-07-18  
Author: Raunak Saha

India’s smartphone shipments plunged 10% this quarter as soaring memory costs drove prices to record highs. Consumers are holding onto devices longer, crushing the budget segment.

- **Samsung Surge:** Aggressive promotions secured growth.
- **Vivo Stumbles:** Price hikes hit market share.
- **Nothing Explodes:** A massive 105% leap defies the slump.

Expect financing and EMIs to dominate as flagship demand stays resilient.