India’s smartphone sector is reeling as Q2 2026 shipments plummet 11.1%. A brutal memory chip shortage has spiked average prices by 14.4%, crushing budget devices.

Winners: Premium titans Apple and Samsung hold strong. Losers: Budget brands like iQOO collapse.

Trend: Online sales cratered 19.8%, while offline retail remains resilient. Expect more volatility as costs keep rising.

Trend: Online sales cratered 19.8%, while offline retail remains resilient. Expect more volatility as costs keep rising.

Trend: Online sales cratered 19.8%, while offline retail remains resilient. Expect more volatility as costs keep rising.