# India Smartphone Market Crashes 11%

URL: https://technosports.co.in/india-smartphone-market-crashes-11/  
Published: 2026-08-11  
Updated: 2026-08-11  
Author: Raunak Saha

India’s smartphone sector is reeling as Q2 2026 shipments plummet 11.1%. A brutal memory chip shortage has spiked average prices by 14.4%, crushing budget devices.

- **Winners:** Premium titans Apple and Samsung hold strong.
- **Losers:** Budget brands like iQOO collapse.
- **Trend:** Online sales cratered 19.8%, while offline retail remains resilient.

Expect more volatility as costs keep rising.