India records a total of 5% decline in Smartphone sales

India shipped an estimated 37 million smartphones in the second quarter of 2022, this is an increase of 9% year-over-year as per the most recent analysis courtesy of Counterpoint Research. The second wave of the pandemic was the primary factor in the year-over-year growth of the market and in addition to this, the economic scenario domestically and internationally has also had their part to play in the market’s overall decline this quarter.

Consumers would rather repair their device or buy a refurbished one than shell out money on a new smartphone:

Smartphone market share in India
Image Source: Counterpoint Research

As per Counterpoint Research’s Senior Research Analyst, Prachir Singh spoke on the position of the market and justified the reason for the decline. “We saw the consumer demand declining QoQ during the quarter, especially in May and June. Consumers are preferring to repair their device or buy a refurbished one than make a new purchase. This trend is more visible in the entry and budget segments. Due to this decline in demand, almost all the brands are facing inventory issues. At the end of June, India’s smartphone market was sitting on more than 10 weeks of inventory, more than double the normal inventory size. Brands were seen aggressively promoting offers to clear this inventory and prepare for the festive season.”

The market for smartphones in India fell by 6% year over year and it decreased by 9% quarter-over-quarter in the second quarter of 2022. The reason for the fall is due to a reduction in consumer demand in the feature phone segment which witnessed the most decline of 17%.

Smartphone market share in India
Image Source: Counterpoint Research

Itel in Q2 of 2022 has a 25% market share in the country’s feature phone market and for 10 straight quarters, the brand has been the leading manufacturer of feature devices. Xiaomi has continued to dominate the smartphone market despite facing a 26% year-over-year decline.

Samsung comes in at the second position with a 14% year-on-year growth and it has retained its position as the most popular 5G smartphone brand in India. Vivo, Realme, and Oppo ranked in the third, fourth, and fifth positions respectively.

Also read:

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Vivo X200s

Vivo X200s Officially Teased: Launching in April alongside X200...

Vivo has officially teased the design and launch of its upcoming flagship Vivo X200s, which is set...
Vivo Y300 Pro+ Unveiled with 6.77″ FHD+ 120Hz OLED, & Snapdragon 7s Gen 3

Vivo Y300 Pro+ Unveiled with 6.77″ FHD+ 120Hz OLED,...

Smartphone enthusiasts, get ready! vivo is making waves with the highly anticipated launch of the Y300 Pro+...

Vivo Y300 Pro+ and Y300t Debut with Huge Batteries...

Vivo has officially launched its latest Y-series smartphones in China, introducing the Y300 Pro+ and Y300t, both...
Vivo Y39 5G India Launch: Price, Specs, and Everything You Need to Know

Vivo Y39 5G India Launch: Price, Specs, and Everything...

Vivo is gearing up to launch its latest Y-series smartphone in India—the Vivo Y39 5G—which debuted in...

Xiaomi Civi 5 Pro Certified, Snapdragon 8s Gen 4...

The Xiaomi Civi 5 Pro, which has been making headlines since December, has now received certification from...

LATEST NEWS

Final Fantasy 9 Remake Speculation Grows After Anniversary Site Launch

Square Enix has reignited excitement for a potential Final Fantasy 9 remake by launching an official website celebrating the game's 25th anniversary. The new...

IPL 2025: LSG Edge MI in Thriller as Marsh, Markram Shine and Avesh Holds Nerve at Death

Tilak Varma retired out while Hardik Pandya took charge of strike rotation, but their late push wasn’t enough as Mumbai Indians (MI) fell short...

Motorola Razr 60 & 60 Ultra Leak Reveals Design, Specs & Colors

Motorola's upcoming foldable phones, the Razr 60 and Razr 60 Ultra, have surfaced online ahead of their official launch. Although the company has not...

IPL 2025: PBKS vs RR – Preview, Prediction, Starting XI and Where To Watch The Match LIVE

IPL 2025 promises more excitement as Punjab Kings take on Rajasthan Royals in Match 18, scheduled for Saturday, April 5, at the Maharaja Yadavindra...

Featured