The K-pop landscape just shifted. A decade after their debut, I.O.I has shattered expectations, claiming the No.

1 spot in July’s brand reputation rankings. Driven by massive 10th-anniversary hype and a 92.86% positivity rating, they’ve proven nostalgia is a powerhouse.

Meanwhile, RESCENE surged 64% to take second, proving the industry’s hunger for fresh, authentic energy. The legends are back on top!