In a landmark development that signals Hyderabad’s ascendance as India’s premier business destination, Netflix has officially established its presence in the city by leasing a 41,000 square-foot office space at CapitaLand ITPH Block A in HITECH City. This marks the streaming giant’s first major office in Hyderabad and represents a strategic expansion into one of India’s fastest-growing technology hubs.
The timing couldn’t be more significant. 2025 has been an exceptional year for Hyderabad’s growth, with the city attracting some of the world’s biggest companies. Netflix’s decision joins a remarkable wave of multinational corporations choosing the City of Pearls as their Indian operations base.
Table of Contents
Hyderabad’s 2025 Netflix’s Corporate Renaissance
| Company | Sector | Facility Type | Strategic Focus |
|---|---|---|---|
| Netflix | Streaming/Entertainment | Office Hub (41,000 sq ft) | Content & Operations |
| Warner Bros. Discovery | Media & Entertainment | Office (Same Building) | Content Production |
| Eli Lilly | Pharmaceuticals | Global Capability Center | Research & Development |
| Vanguard | Financial Services | GCC | Investment Operations |
| T-Mobile | Telecommunications | GCC | Tech Support & Innovation |
| McDonald’s | Food & Beverage | GCC | Digital Operations |
| Johnson & Johnson | Healthcare | GCC | Medical Research |
| Costco | Retail | GCC | Supply Chain Management |
| P&G | Consumer Goods | GCC | Analytics & Innovation |
| Heineken | Beverages | GCC | Digital Transformation |
| Marriott | Hospitality | GCC | Technology Services |
| American Airlines | Aviation | GCC | IT Operations |
Why Netflix Chose Hyderabad
Netflix’s expansion into Hyderabad reflects a broader strategic shift in how global entertainment companies view India’s technology ecosystem. While Netflix established its India headquarters in Mumbai’s BKC for content creation and professionally generated content (PGC), the Hyderabad office signals a focus on technology operations, engineering talent, and back-end infrastructure.
Interestingly, the same CapitaLand ITPH Block A building houses Warner Bros. Discovery’s office, creating an entertainment technology cluster in HITECH City. This co-location suggests Hyderabad is emerging as India’s second entertainment-tech hub after Mumbai, combining content expertise with technological prowess.
The Global Capability Center Boom
2025 is shaping up to be a big year for Hyderabad, with several international companies moving their operations here, attracted by lower costs, strong infrastructure, and a large talent pool. The city’s appeal extends beyond cost arbitrage—it offers a sophisticated ecosystem combining technical talent, business-friendly policies, and world-class infrastructure.
Hyderabad’s office market roared into 2025 with 4 million square feet absorbed in Q1, a 30% surge from Q1 2024 and the highest quarterly volume in five years. This unprecedented growth positions Hyderabad as India’s second-largest office leasing market, trailing only Bengaluru.
The data reveals fascinating trends: In Q1 2025, third-party IT services led with 49% of transactions (1.9 million square feet), followed by Global Capability Centres at 41% (1.6 million square feet). This GCC dominance explains why multinational corporations from diverse sectors are establishing operations in Hyderabad.
Hyderabad’s Competitive Advantages
Talent Pool Excellence
The city offers a 500,000-strong tech workforce with 15% lower attrition than metros, providing stability crucial for long-term operations. Hyderabad’s universities and engineering colleges produce thousands of qualified graduates annually, ensuring sustainable talent pipelines.
Cost Efficiency
Hyderabad provides 24% lower office rents and 30% cheaper living costs than Bengaluru, making it financially attractive without compromising on infrastructure quality or talent availability. This cost advantage becomes compelling for companies establishing large-scale operations.
Infrastructure & Connectivity
The western corridor—HITECH City, Madhapur, Gachibowli, and Kokapet—hosts 80% of Hyderabad’s office stock, fueled by land availability and connectivity. Metro Phase II expansion further enhances accessibility, while the Rajiv Gandhi International Airport connects Hyderabad globally.
Government Support
Telangana’s government has implemented business-friendly policies, streamlined approval processes, and invested in infrastructure development. This proactive approach attracts multinational corporations seeking hassle-free establishment and operational support.
Impact on Entertainment & Technology Sectors
Netflix’s entry carries implications beyond corporate real estate. Movie lovers are thrilled about Netflix setting up in Hyderabad, anticipating increased investment in regional content, particularly Telugu-language productions. Hyderabad’s proximity to Tollywood creates synergies for content collaboration, production partnerships, and talent acquisition.
The presence of both Netflix and Warner Bros. Discovery in the same building could foster collaboration, knowledge sharing, and innovation in streaming technology, content delivery systems, and viewer analytics.
Future Outlook: Hyderabad’s 2030 Vision
By 2030, Hyderabad’s office stock is projected to hit 200 million square feet—a 1.5x increase—driven by AI, robotics, and EV sectors, alongside Telangana’s infrastructure push. This projected growth suggests sustained momentum beyond 2025’s exceptional performance.
The city’s transformation from a traditional administrative center to a global technology and entertainment hub reflects India’s broader economic evolution. With 60% of 2025 leases pre-committed, demand remains robust despite global economic uncertainties.
Netflix’s establishment in Hyderabad represents more than a corporate expansion—it symbolizes the city’s emergence as a multifaceted business destination capable of attracting diverse industries. As entertainment, technology, pharmaceuticals, financial services, and retail giants converge in Hyderabad, the city is poised to rival Bengaluru and challenge traditional business centers.
For comprehensive coverage of India’s technology sector transformation and digital innovation trends, explore our in-depth analysis. Visit Netflix’s official website for updates on their global expansion strategy.
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Frequently Asked Questions
Q: Why did Netflix choose Hyderabad over other Indian cities for this expansion?
A: Netflix chose Hyderabad for several strategic reasons beyond cost savings. The city offers a 500,000-strong tech workforce with 15% lower attrition rates than other metros, ensuring operational stability. Hyderabad provides 24% lower office rents and 30% cheaper living costs compared to Bengaluru while maintaining comparable infrastructure quality. The city’s western corridor (HITECH City, Gachibowli) hosts 80% of office stock with excellent connectivity through Metro Phase II and international airport access. Additionally, the same building houses Warner Bros. Discovery, creating an entertainment-technology cluster that facilitates collaboration and innovation. Hyderabad’s proximity to Tollywood also enables content partnerships for regional productions.
Q: What impact will Netflix’s presence have on Hyderabad’s employment and economy?
A: Netflix’s 41,000 square-foot office represents significant employment potential, particularly in technology operations, content analytics, customer support, and engineering roles. This follows broader trends—in Q1 2025 alone, Hyderabad absorbed 4 million square feet of office space, a 30% surge from Q1 2024. Global Capability Centers accounted for 41% of these transactions, suggesting Netflix will likely establish a GCC model employing hundreds of professionals. The entertainment technology cluster with Warner Bros. Discovery could create specialized roles in streaming technology, content delivery systems, and viewer analytics. Beyond direct employment, Netflix’s presence will stimulate ecosystem growth—including content production vendors, technology service providers, and hospitality sectors—contributing to Hyderabad’s projected 200 million square feet office stock by 2030.
