HYBE India is revolutionizing talent discovery, launching a massive global girl group search exclusively via Snapchat. This digital-first strategy targets Gen Z, bypassing traditional scouting for instant, viral accessibility.

By merging rigorous K-pop standards with India’s vibrant creative energy, HYBE aims to build a world-class ensemble. Will this mobile-only audition funnel redefine pop stardom?

The future of music is now digital.

The future of music is now digital.