HYBE is shaking the industry again! The entertainment giant just unveiled its new sub-label, ABD, specifically built to launch a powerhouse girl group later this year.

By prioritizing a digital-first strategy and specialized training, ABD aims to dominate global charts instantly. Get your hardware ready for the stream; the next generation of K-pop icons is officially ready to take over.

By prioritizing a digital-first strategy and specialized training, ABD aims to dominate global charts instantly. Get your hardware ready for the stream; the next generation of K-pop icons is officially ready to take over.