HUL’s ₹2,955 Crore Acquisition of Skincare Brand Minimalist: Here all you need to know about this deal
Hey skincare lovers! Here’s news to reshape India’s beauty and personal care landscape, Hindustan Unilever Limited (HUL) has announced its biggest D2C acquisition yet – the beloved skincare brand Minimalist. Let’s dive into this exciting development that has everyone in the beauty industry talking.
The Big Numbers That Will Make Your Jaw Drop
A whopping ₹2,955 crore ($320 million) valuation
90.5% stake acquisition for ₹2,670 crore in cash
Additional ₹45 crore fresh investment
Minimalist’s impressive ₹500 crore annual revenue run rate
Success of Skincare Brand Minimalist
Remember when clean, science-backed skincare was hard to find in India? That’s exactly what motivated Mohit and Rahul Yadav to launch Minimalist in 2020. In just four years, this homegrown brand has become a household name, winning hearts with its no-nonsense approach to skincare and impressive results
What Makes This Deal Special?
Phenomenal Growth: Minimalist’s profits doubled to ₹10.9 crore in FY24
Revenue Surge: An impressive 89% jump to ₹347.4 crore
Strong Foundation: Backed by Peak XV Partners (holding 27% stake)
What’s Next for Minimalist?
The founders aren’t going anywhere! Mohit and Rahul will continue leading operations for the next two years. As they shared, “Now, with HUL’s robust offline distribution network, we look forward to making our products even more accessible across the country. This partnership also paves the way for our expansion into international markets, helping us realize our dream of taking Minimalist to the world.”
What This Means for the Indian Beauty Market
This acquisition signals a major shift in India’s beauty industry:
Traditional meets Digital: HUL’s offline expertise + Minimalist’s digital prowess
Innovation meets Scale: Scientific formulations reaching more consumers
Made in India goes Global: Potential international expansion
Expert Take
HUL’s CEO and Managing Director, Rohit Jawa puts it perfectly: “We are excited to partner with the Minimalist team to unlock value through synergies and together, scale the brand to greater heights by leveraging our complementary capabilities.” It’s clear that both companies are ready to take on the beauty world together!
What This Means for Consumers
Wider availability of your favorite Minimalist products
Possible new product innovations
Enhanced shopping experience both online and offline
What are your thoughts on this game-changing acquisition? Share your favorite Minimalist products in the comments below!
FAQs
How much is HUL paying to buy Minimalist?
What percentage of Minimalist is HUL acquiring?
HUL is acquiring a 90.5% stake in Minimalist.
