Serie A is one of the top 5 leagues in Europe and offers a wide range of competition. The Italian league is one of the most prestigious and some of the best players have played in this league and continues to play with the prime example of Juventus star Cristiano Ronaldo.
Serie A clubs like Juventus, Inter Milan and AC Milan along with other Italian clubs have a strong fan following across the globe. Until now, Serie A was broadcasted on Sony Network channels and live-streamed on Sony Liv. But from the 2021-22 season, things will change.
Viacom 18 has taken up the broadcasting right of Serie A for the next 3 seasons after they signed a deal to broadcast Spanish league La Liga as well. The latest edition of Italian Serie A will kick off on Saturday, 21st August at 10 PM IST. Matches will be available live across VOOT, Viacom18’s TV channels and Jio.
Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “One of the core propositions of our network is the promise of variety in content. Sports is a whitespace that we have been consciously experimenting with for some time now. The response to our initiatives, thus far, has been very encouraging. Italian Serie A is one of the most exciting & competitive leagues in Europe and we are excited to bring it to our viewers across digital and broadcast platforms.”
Further elaborating, Ferzad Palia, Head – SVOD and International Business, Viacom18 Digital Ventures said, “We are delighted to host the Italian Serie A across our network. The league enjoys great affinity with football lovers in India. Some of the world’s top clubs, coaches and players make the Serie A stand out as one of the best leagues in the football world. We are confident of growing the fan base through a slew of initiatives that are lined up.”
Amikam Kranz, Vice President Media Sales and Operations, Infront said: “This is the start of what we hope will be a positive relationship between Infront and Viacom18. Serie A already has a significant resonance with Indian football fans and this will help us further grow the audience in the country. We believe this is the beginning of what we hope will be a promising future.”
