When the Detroit Lions took on the Tampa Bay Buccaneers on Monday Night Football, it wasn’t just the team’s dominant 24-9 victory that had people talking. Holly Campbell, wife of Lions head coach Dan Campbell, turned heads with her stunning black-and-white zebra-striped Chanel sweater paired with thigh-high boots—a fashion statement that perfectly embodied Detroit’s fierce attitude and “back in black” mentality.
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Holly Campbell Look That Broke the Internet
Fashion Details | Description |
---|---|
Top | Black-and-white zebra-striped Chanel sweater |
Bottom | Black skirt |
Footwear | Thigh-high black boots |
Game | Lions vs. Buccaneers, Week 7 Monday Night Football |
Final Score | Detroit Lions 24, Tampa Bay Buccaneers 9 |
Instagram Caption | “BACK IN BLACK!!!” |
Star Performance | Jahmyr Gibbs – 218 total yards, 2 TDs |
Holly shared her game-day outfit on Instagram with the caption “BACK IN BLACK!!!”—a fitting message as the Lions debuted their all-black uniforms for the first time this season and delivered a defensive masterclass at Ford Field.

A Victory Worth Celebrating
The fashion wasn’t just about style—it was about statement. Detroit’s defense held Tampa Bay to just 252 total yards and nine points, their lowest offensive output of the season. Running back Jahmyr Gibbs became the star of the show, totaling 218 scrimmage yards (136 rushing, 82 receiving) with two touchdowns, including a career-long 78-yard scoring run.
For Holly, watching her husband’s team improve to 6-2 heading into their bye week made the fashion-forward choice even sweeter. The victory knocked the previously 5-1 Buccaneers out of first place in the NFC standings.
Check out more NFL coach family spotlights in our NFL families and lifestyle section.
The Morning After: Victory Tuesday Vibes
Fresh off the dominant win, Holly gave fans a glimpse into their early morning routine the next day. She posted a video on Instagram showing Dan driving with their cat and dog in the car, making a quick Starbucks run.
“This week’s post quality courtesy of the guy who got me up at 5:45.😵 Happy Victory Tuesday…ready or not.😂☕️☕️☕️,” Holly joked in the caption.
The post perfectly captured the balance between Dan’s demanding coaching schedule and their down-to-earth family life—a dynamic that resonates with Lions fans who’ve embraced the Campbell family since their 2021 arrival in Detroit.

Holly’s Game-Day Fashion Evolution
This isn’t the first time Holly has impressed with her game-day style. Her Week 3 look particularly caught Ladd’s attention when she wore a blue off-shoulder top styled around his No. 15 jersey. Dan himself dropped a two-word comment that went viral: “My weakness.”
The couple’s genuine connection shines through on social media, where Holly frequently shares her support for the Lions and glimpses into their life together. For more trending NFL WAG fashion moments, visit our NFL WAGs style guide.
The Bathroom Ritual and Pregame Traditions
In a revealing interview with People Magazine, Holly shared her unique game-day coping mechanism for handling the stress of watching Lions games.
“I’m not calm during the action,” Holly admitted. “If things are not going our way, I get sent to the bathroom.”
But it’s not all nervous energy. Holly also revealed a heartwarming pregame ritual: she arrives early to home games and heads to the field an hour before kickoff for a pregame kiss with Dan—a tradition they never skip. When she can’t attend in person, they FaceTime to maintain the ritual.
These personal touches humanize the pressure-filled world of NFL coaching and offer fans an authentic look at the Campbell family dynamic.
Dan Campbell’s Rise and Holly’s Support
Dan and Holly have been married since 1999, meeting at Texas A&M and building a life together that’s weathered Dan’s playing career (1999-2009 as an NFL tight end) and his coaching journey through Miami, New Orleans, and now Detroit.
The family—including their two children, Cody and Piper—moved to Detroit in 2021 when Dan became head coach. Since then, Detroit has gone 13-4 following a loss since the start of the 2022 campaign, the second-best record in the NFL over that span.
In 2023, Dan led the Lions to their first playoff win in over 30 years and earned NFL Coach of the Year honors. Holly’s unwavering support through every high and low has been a constant, making her game-day fashion posts and behind-the-scenes glimpses all the more meaningful to Lions fans.
For the latest on Dan Campbell’s coaching strategies and Lions updates, check the official Detroit Lions website.
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FAQs
Q: What did Holly Campbell wear to the Lions vs. Buccaneers Monday Night Football game?
A: Holly Campbell wore a bold black-and-white zebra-striped Chanel sweater paired with a black skirt and thigh-high black boots. She posted her outfit on Instagram with the caption “BACK IN BLACK!!!” as the Lions debuted their all-black uniforms for the first time in 2024.
Q: How long have Dan and Holly Campbell been married?
A: Dan and Holly Campbell have been married since 1999. They met at Texas A&M where both attended college, and have two children together—Cody and Piper. Holly has been by Dan’s side throughout his entire NFL journey, from his playing career (1999-2009) through his coaching positions with the Dolphins, Saints, and now the Lions since 2021.