Hisense India has announced a strategic partnership with Sathya Agencies Pvt. Ltd., one of South India’s largest retail chains, bringing Hisense’s complete range of televisions, air conditioners, and upcoming products to all 375 Sathya showrooms across five southern states.
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Hisense Partners Sathya Agencies: 375 Showrooms Across South India
This collaboration marks a significant expansion for the global electronics leader, tapping into South India’s rapidly growing demand for affordable, technology-rich consumer electronics and home appliances through Sathya’s established omnichannel network.
Partnership Coverage and Impact
| Aspect | Details |
|---|---|
| Showroom Network | 375 locations across 5 states |
| Coverage Area | Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Puducherry |
| Employee Strength | 3,000+ Sathya employees |
| Revenue Target | ₹10,000+ crores by FY 2028 |
| Service Reach | 19,000+ pin codes nationwide |
Strategic Market Positioning
Pankaj Rana, CEO of Hisense India, emphasized the partnership’s significance: “At Hisense India, we are on a mission to make high-quality, technology-rich products accessible to every Indian household. This partnership with Sathya Agencies is a major step forward in that journey.”
The collaboration aligns with Hisense’s commitment to delivering “performance, value, and trust” while addressing unique Indian consumer needs at affordable price points.
Manufacturing and Service Excellence
Hisense India has strengthened its local presence through partnership with EPACK Durable for state-of-the-art manufacturing facilities, supporting the government’s Make in India initiative. The company produces air conditioners and home appliances using proprietary technology and design expertise.
For comprehensive customer support, Hisense has partnered with Reliance resQ, ensuring nationwide after-sales service coverage across over 19,000 pin codes.
Sathya’s Regional Dominance
Johnson Asaria, Managing Director of Sathya Agencies, highlighted their commitment: “Our partnership with Hisense India enables us to offer the latest innovations across our showrooms and strengthens our promise of delivering modern, high-quality solutions for today’s evolving homes.”
With the recent Unilet acquisition in Karnataka, Sathya has solidified its position as South India’s premier electronics retail destination, backed by robust warehousing and seamless omnichannel experiences through Sathya.store.
Global Leadership, Local Focus
Hisense’s global presence spans over 160 countries, holding the No. 1 position in the 100″ TV category (Omdia 2023-24). This South Indian expansion reinforces Hisense’s strategy of combining global innovation with localized market approach.
For more retail partnerships and electronics industry news, visit TechnoSports Retail Coverage.
FAQs
Which Hisense products will be available across all 375 Sathya showrooms?
The complete range including televisions, air conditioners, and all upcoming product launches.
Does the partnership include online sales through Sathya’s digital channels?
Yes, products will be available through Sathya’s omnichannel network including their online store.
