The global electronics giant, Hisense India, strengthens its South India footprint through a strategic tie-up with Kerala’s most trusted retail chain.
Hisense India is betting big on Kerala’s premium consumer electronics market. The Chinese home appliances leader announced a strategic partnership with the Gopu Nandilath Group on November 25, 2025, bringing its full lineup of televisions and home appliances to over 60 Nandilath G-Mart stores statewide—a move that signals aggressive offline expansion in South India’s high-value markets.
Table of Contents
Partnership Overview
| Aspect | Details |
|---|---|
| Partner | Gopu Nandilath Group (43 years in retail) |
| Store Network | 60+ Nandilath G-Mart outlets across Kerala |
| Product Range | Complete TV and home appliance portfolio |
| Market Focus | Premium large-screen TVs, quality appliances |
| Expansion | Also partnered with Great Eastern (90+ stores pan-India) |
| Official Site | Hisense India |
Why Kerala Matters
Kerala represents one of India’s most mature consumer electronics markets, characterized by high purchasing power and strong demand for premium home technology. Consumers in the state prioritize quality and innovation over price—making it ideal terrain for brands like Hisense positioning themselves beyond budget segments.
“Kerala continues to be a priority market for Hisense, with consumers who value quality, innovation, and reliability,” said Pankaj Rana, CEO of Hisense India. The Nandilath Group’s 43-year legacy and customer trust provide Hisense the credibility needed to penetrate deeper into households across the state, according to Hisense’s official announcement.
Nandilath’s Four-Decade Retail Dominance
The Gopu Nandilath Group isn’t just another retail chain—it’s a household name synonymous with electronics retail in Kerala. Gopu Nandilath, Founder & Chairman, emphasized this heritage: “For nearly four decades, our mission has been to bring the best of global technology to customers across Kerala. Hisense is a fast-growing global brand known for its innovation and performance.”
This partnership mirrors broader trends where international brands leverage established regional retailers to bypass the costs and complexities of building proprietary networks. For context on retail tech partnerships, see TechnoSports’ coverage of India’s electronics retail evolution.
Beyond South India
Hisense isn’t stopping at Kerala. The company has also partnered with Great Eastern Retail, expanding availability across 90+ stores spanning West Bengal, Odisha, Andhra Pradesh, Delhi, Haryana, Rajasthan, and Uttar Pradesh. This dual-pronged strategy—regional strongholds plus pan-India presence—positions Hisense to compete with established players like Samsung and LG in India’s ₹1 lakh crore+ TV and appliances market.
The offline push complements Hisense’s e-commerce presence, addressing the after-sales service and brand visibility gaps that online-only strategies can’t solve. As industry reports suggest, touch-and-feel experiences remain critical for big-ticket purchases like large-screen TVs and premium appliances.
What’s Next
With Kerala and Great Eastern networks onboarded, Hisense India is accelerating its mission to become a top-five player in India’s consumer electronics space. The Nandilath partnership offers immediate access to tier-2 and tier-3 Kerala towns where brand trust and local retailer relationships still drive purchase decisions—an advantage pure-play online brands can’t replicate.
Also Read: TV Market Trends in India | Home Appliance Buying Guide
