In a move that marries the fervor of cricket with the elegance of bathware, Hindware Limited, India’s premier bathware brand, has proudly announced its continued association with two titans of the T20 league – Royal Challengers Bangalore (RCB) and Punjab Kings. This collaboration not only underscores Hindware’s commitment to cricket, a sport that captivates millions across the nation but also marks a significant milestone in the brand’s journey towards engaging with a broader audience.
Hindware extends its partnership with Royal Challengers Bengaluru and Punjab Kings for the T20 season 2024
A Winning Partnership with Royal Challengers Bangalore
For the second consecutive year, Hindware will don the role of associate sponsor for Royal Challengers Bangalore, a team renowned for its spirited performances and passionate fanbase. The recent unveiling of the RCB jersey saw Hindware’s logo prominently displayed on the non-leading arm of the players’ jerseys, symbolizing the strength of this partnership.
Mr. Rajesh Menon, Vice President & Head of RCB, expressed his excitement about continuing the successful partnership, emphasizing the mutual commitment to creating unforgettable experiences for cricket fans.
Strengthening Ties with Punjab Kings
The company’s partnership with Punjab Kings enters its third year, showcasing a relationship built on mutual respect and shared values. This season, the iconic Hindware logo will grace the helmets and caps of the Punjab Kings players, serving as a testament to the brand’s unwavering support for the team.
Mr. Satish Menon, CEO of KPH Dream Cricket, welcomed Hindware’s return as an associate sponsor, highlighting the partnership’s role in delivering thrilling cricket moments and stirring excitement among fans.
Amplifying Brand Presence Through Cricket
The strategic partnerships with RCB and Punjab Kings provide the company with a golden opportunity to amplify its brand presence among millions of cricket enthusiasts. Mr. Sudhanshu Pokhriyal, CEO of Bath & Tiles at Hindware Limited, shared his enthusiasm for the collaborations, noting the special place cricket holds in the hearts of Indians and the T20 league’s potential as an ideal platform for brand engagement.
A Season of Unforgettable Fan Engagements
Hindware is set to elevate the cricket-watching experience with an array of initiatives aimed at igniting excitement among fans. From an integrated marketing campaign to exclusive digital content and interactive fan experiences, the company is geared up to make this cricket season memorable for every enthusiast.
As the T20 league continues to capture the imagination of millions, Hindware’s partnerships with Royal Challengers Bangalore and Punjab Kings exemplify how brands can leverage the power of sports to connect with their audience in meaningful ways. With these strategic collaborations, Hindware is not just celebrating the spirit of cricket but also reinforcing its position as a leader in the Indian bathware industry.
Stay tuned for a season filled with high-octane cricket, captivating brand engagements, and moments that bring fans closer to the game they love, all brought to you by Hindware, the brand that understands the true essence of Indian cricket fandom.
