The global appliance titan is leveling up! Haier just inked a massive four-season deal as a UEFA Champions League partner, starting in 2027.

By fusing elite football passion with AI-powered smart home tech, Haier is revolutionizing the fan experience. Expect premium, connected living to take center stage as the world’s top appliance brand goes global on the ultimate pitch.

By fusing elite football passion with AI-powered smart home tech, Haier is revolutionizing the fan experience. Expect premium, connected living to take center stage as the world’s top appliance brand goes global on the ultimate pitch.