# Haier India x Sony LIV: Watch Roland-Garros 2026 on Your Connected TV Like Never Before

URL: https://technosports.co.in/haier-india-x-sony-liv-watch-roland/  
Published: 2026-06-08  
Updated: 2026-06-08  
Author: Reetam Bodhak

Clay court season just got a whole lot better for Indian tennis fans. Haier India has partnered with **Sony LIV** to stream **Roland-Garros 2026** on Connected TVs, bringing the grandeur of Paris’s iconic red clay directly to your living room. This move reinforces Haier’s growing **Sport-O-Tainment** strategy — and its long-standing role as an Official Partner of one of tennis’s four Grand Slams.

## Haier India x Sony LIV : Overview

| Detail | Info |
| --- | --- |
| Brand | Haier India |
| Streaming Partner | Sony LIV |
| Tournament | Roland-Garros 2026 (French Open) |
| Platform | Connected TVs |
| Strategy | Sport-O-Tainment |
| Global Ranking | World’s No.1 Major Appliances Brand — 17 years running |

## Why This Partnership Makes Sense

Haier isn’t new to the world of premium sports. Under its global philosophy **‘Play with the Number Ones’**, the brand has built a formidable sports partnership portfolio that includes the Australian Open, Mutua Madrid Open, Rolex Paris Masters, and Nitto ATP Finals. Adding a Sony LIV integration for Roland-Garros viewership on Connected TVs is a natural extension of that vision.

![Haier](https://technosports.co.in/wp-content/uploads/2026/06/shared-image-43-576x1024.jpg)

[Roland-Garros](https://en.wikipedia.org/wiki/French_Open), held annually in Paris, is one of the four [Grand Slam](https://en.wikipedia.org/wiki/Grand_Slam_(tennis)) tennis tournaments and the only one played on clay — making it one of the most physically demanding and visually spectacular events in world sport. Bringing that experience to India’s growing base of Connected TV users is a smart play for both Haier and Sony LIV.

## Haier’s Sport-O-Tainment Portfolio

Beyond Roland-Garros, Haier has consistently aligned itself with marquee sporting events that resonate with premium, digitally connected audiences:

- **Cricket:** TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy
- **Tennis:** ATP, US Open, French Open, Wimbledon, Roland-Garros 2023 & 2024
- **Global:** Mutua Madrid Open, Rolex Paris Masters, Nitto ATP Finals

It’s a deliberate strategy — sport creates emotional connection, and Haier is using that to deepen brand recall among aspirational Indian consumers.

## The Connected TV Angle

As more Indian households upgrade to smart and connected TVs, streaming partnerships like this one directly tap into a fast-growing consumer segment. Haier’s own TV lineup is designed around immersive home entertainment, making this Roland-Garros collaboration an organic brand fit — not just a sponsorship badge.

For the latest in smart TV deals and Connected TV recommendations, check out [TechnoSports’ TV coverage](https://technosports.co.in) and explore [the best smart TV buying guides on TechnoSports](https://technosports.co.in/category/television/) before your next upgrade.

## What Haier India’s CEO Had to Say?

NS Satish, CEO of Haier Appliances India, emphasized that the partnership reflects Haier’s commitment to connecting with **premium and digitally savvy consumers** through meaningful sporting experiences — blending innovation, technology, and lifestyle into one seamless brand story.

## FAQs

### **Q: How can I watch Roland-Garros 2026 on my Haier Connected TV in India?**

 You can stream Roland-Garros 2026 via the Sony LIV app on your Haier Connected TV — simply download the app, subscribe, and enjoy live tennis from Paris.

### **Q: Is Haier an official partner of Roland-Garros or just a streaming sponsor?**

Haier is the **Official Partner** of Roland-Garros globally, a relationship that goes beyond streaming to encompass on-ground branding and multi-year tournament association.