Haier India, the world’s #1 major appliances brand for 16 consecutive years, has joined forces with Amazon MX Player’s upcoming reality series ‘Rise & Fall’ as the official AI Home Partner, bringing smart living solutions to India’s entertainment landscape.
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Haier India Rise & Fall Partnership Details
Starting September 6, 2025, viewers will witness how AI-powered home appliances seamlessly integrate into modern lifestyle through this strategic collaboration that perfectly times with India’s festive season shopping surge.
| Partnership Highlights | Details |
|---|---|
| Show Launch | September 6, 2025 on Amazon MX Player |
| Haier’s Role | AI Home Partner |
| Featured Products | LED TVs, Refrigerators, ACs, Washing Machines |
| Additional Items | Microwaves, Robot Vacuum Cleaners |
| Target Audience | Tech-savvy, aspirational Indian households |
| Timing | Pre-festive season launch |
Why This Partnership Matters
- Smart Home Showcase: The collaboration strategically positions Haier’s AI-enabled appliances within engaging content, demonstrating real-world applications of connected living solutions.
- Festive Season Timing: This partnership presents a timely opportunity as the festive season approaches, offering consumers inspiration for meaningful home upgrades.
- Brand Reinforcement: The integration reinforces Haier’s brand promise of ‘More Creation, More Possibilities’ while connecting with entertainment-driven consumers.
What Viewers Can Expect
The reality series will seamlessly integrate Haier’s comprehensive product portfolio throughout the show. From smart refrigerators to AI-powered air conditioners, viewers will see how these appliances enhance daily living experiences.
Mr. NS Satish, President, Haier Appliances India, emphasized the collaboration’s significance: “This collaboration builds on our ongoing journey to connect with aspirational, tech-savvy consumers who are not only shaping entertainment trends but also driving the adoption of smarter homes.”
Amazon MX Player’s Vision: Karan Bedi, Head of Amazon MX Player, highlighted how this “creates a powerful opportunity to showcase how smart, connected living can seamlessly blend into entertainment.”
Haier’s Market Leadership
As India’s leading home appliances brand, Haier brings two decades of innovation expertise with manufacturing facilities in Pune and Greater Noida. The company’s ‘Make in India’ philosophy aligns perfectly with serving contemporary Indian households.
Global Recognition: Haier Group holds the distinction of being the world’s only IoT Ecosystem Brand ranked in Kantar BrandZ Top 100 Most Valuable Global Brands for five consecutive years.
This entertainment partnership represents more than product placement – it’s a strategic move to educate consumers about AI-powered home solutions through relatable storytelling.
Ready to upgrade your home with smart appliances? Explore our smart home guides and festive season deals for the latest in AI-powered living.
FAQs
When does Rise & Fall featuring Haier appliances premiere?
The show streams on Amazon MX Player starting September 6, 2025.
Which Haier products will be showcased in Rise & Fall?
LED TVs, refrigerators, ACs, washing machines, microwaves, and robot vacuums with AI features.
