Take-Two CEO Strauss Zelnick is betting big: premium gaming demand remains bulletproof despite soaring hardware costs. Even as console prices climb, Rockstar’s upcoming GTA VI is poised to defy market friction.

With 200 million lifetime sales for the franchise, Take-Two is banking on massive brand loyalty to carry them through. Content quality is officially the ultimate weapon against economic headwinds.

With 200 million lifetime sales for the franchise, Take-Two is banking on massive brand loyalty to carry them through. Content quality is officially the ultimate weapon against economic headwinds.