Google has supercharged its AI video generator Veo 3 with game-changing updates that creators have been waiting for. The latest improvements include vertical 9:16 video support, crisp 1080p HD output, and significantly reduced pricing that makes professional video creation more accessible than ever.
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Major Price Reductions for Creators
Starting September 8, 2025, Google slashed Veo 3 pricing dramatically:
- Veo 3: Now $0.40 per second (down from $0.75) – 47% reduction
- Veo 3 Fast: Now $0.15 per second (down from $0.40) – 62.5% reduction
These price cuts make AI video generation competitive with traditional production methods while delivering professional-quality results in minutes.
New Features That Matter
| Feature | Benefit |
|---|---|
| Vertical 9:16 Format | Perfect for TikTok, Instagram Stories, and mobile content |
| 1080p HD Resolution | Professional-quality output for commercial use |
| Gemini API Production | Stable integration for large-scale applications |
| MediaSim Demo | Interactive canvas with multimodal capabilities |
Real-World Success Stories
Leading platforms are already leveraging Veo 3’s capabilities:
Invisible Studio uses Veo 3 as their primary video engine, becoming the most-used video model on their platform within just 8 weeks. The AI-native approach delivers fast, detailed content creation that dramatically improves productivity.
Saga combines Veo 3 with Imagen 4 for complete script-to-screen workflows, helping filmmakers with previsualization and high-fidelity animatics.
Mosaic pushes boundaries by generating 64-second videos with native audio – far beyond Veo’s typical 8-second limit – while maintaining coherence across sequences.
Enhanced Developer Experience
Google has streamlined access through AI Studio with the MediaSim demo app, integrating tldraw SDK for interactive canvas experiences. The platform combines Gemini’s multimodal understanding with Veo 3’s advanced video generation capabilities.
All Veo-generated content includes SynthID watermarks for transparency and authenticity, ensuring responsible AI deployment while maintaining creative freedom.
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FAQs
What’s the new pricing for Veo 3 video generation?
Veo 3 now costs $0.40 per second, while Veo 3 Fast is $0.15 per second.
Can Veo 3 create vertical videos for social media?
Yes, it now supports 9:16 vertical format perfect for mobile and social platforms.
