(G)I-DLE continues to prove their staying power in the competitive K-pop landscape as their debut single “LATATA” officially crosses the 200 million views milestone on YouTube. This achievement marks another significant victory for the self-producing girl group, showcasing the enduring appeal of their music even years after its initial release.
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The Historic Achievement
On September 19 at approximately 11:38 p.m. KST, (G)I-DLE’s music video for “LATATA” surpassed 200 million views on YouTube, joining an exclusive club of their most successful releases. What makes this achievement particularly special is the journey it took to get here.
(G)I-DLE originally released the music video for “LATATA” on May 2, 2018 at 6 p.m. KST, meaning it took just over 7 years, 4 months, and 17 days to reach this milestone. While this might seem like a long time in today’s fast-paced digital world, it demonstrates the song’s incredible longevity and consistent appeal to both old and new fans.
(G)I-DLE’s 200 Million View Collection
| Music Video | 200M Views Achievement Order | Notable Facts |
|---|---|---|
| TOMBOY | 1st to reach 200M | Their fastest-growing hit |
| Nxde | 2nd to reach 200M | Became their fastest MV to hit 200M views |
| Oh My God | 3rd to reach 200M | Fan-favorite concept |
| Queencard | 4th to reach 200M | Recent comeback success |
| LATATA | 5th to reach 200M | Debut single milestone |
Why “LATATA” Still Matters
“LATATA” holds a special place in (G)I-DLE’s discography and K-pop history. As their debut single, it introduced the world to Soyeon’s exceptional producing skills and the group’s unique self-directed concept. The song’s catchy tropical house beat and memorable choreography helped establish (G)I-DLE as a force to be reckoned with in the fourth-generation girl group landscape.
The achievement becomes even more impressive when considering the competitive nature of the K-pop YouTube landscape, where newer releases often overshadow older content. “LATATA’s” consistent growth proves that quality music transcends time barriers.
The Power of Self-Production
What sets (G)I-DLE apart from many of their contemporaries is their hands-on approach to music creation. Leader Soyeon’s involvement in writing, composing, and producing their tracks, including “LATATA,” has given the group a distinct identity that resonates with fans worldwide.
This self-producing approach has become increasingly valued in the K-pop industry, with fans appreciating authentic artistic expression. The success of “LATATA” validates this approach and has influenced how other groups approach their musical identity.
Global Impact and Fan Dedication
The 200 million views milestone reflects not just the song’s popularity but also the unwavering dedication of Neverlands (the group’s fandom) worldwide. The achievement comes at a time when (G)I-DLE continues to expand their global presence through international touring and collaborations.
The group’s consistent ability to produce viral content—with five music videos now surpassing 200 million views—positions them among the top-performing fourth-generation girl groups. This success has also opened doors for individual member activities, such as Miyeon’s appearances on variety shows.
Looking Forward: What This Means for (G)I-DLE
This milestone achievement comes as (G)I-DLE continues to evolve and mature as artists. With each member now more involved in the creative process and their recent comeback receiving positive reception, the group shows no signs of slowing down.
The success of “LATATA” after more than seven years proves that well-crafted music has lasting appeal. For fans and industry watchers, this achievement signals that (G)I-DLE’s best days may still be ahead of them.
The group’s ability to maintain relevance while continuously evolving their sound demonstrates the importance of artistic integrity in building a lasting career. As they continue to break barriers in the K-pop industry, “LATATA’s” milestone serves as a reminder of their impressive journey from rookies to established stars.
Stay updated with the latest K-pop milestones and (G)I-DLE news by following our comprehensive music coverage. Don’t miss out on more breakthrough moments and achievements in the world of Korean entertainment.
FAQs
Q: How long did it take for (G)I-DLE’s “LATATA” to reach 200 million views?
A: “LATATA” took just over 7 years, 4 months, and 17 days to reach 200 million views on YouTube. The music video was originally released on May 2, 2018, and achieved the milestone on September 19, 2025. While this timeframe is longer than some of their recent hits, it showcases the song’s impressive longevity and consistent appeal to fans over the years.
Q: Which (G)I-DLE music videos have reached 200 million views, and in what order?
A: (G)I-DLE now has five music videos with over 200 million views. In order of achievement: “TOMBOY” was first, followed by “Nxde” (which became their fastest to reach this milestone), “Oh My God” as the third, “Queencard” as the fourth, and now “LATATA” as their fifth. This milestone makes “LATATA” particularly special as it’s their debut single that has maintained popularity for over seven years.
