India's Gen Z loves AI for shopping! 70% trust its recommendations, but only 49% want AI to make the final purchase decision. They use AI as a "co-pilot" to compare products, find deals, and understand specs, not as the sole decision-maker.

AI helps research, not just discover. Brands need clear info for AI to recommend them. Gen Z wants control, not AI takeover.

The future is AI that assists, not replaces!