The Asian Cricket Council (ACC) has exciting news for cricket fans across the continent and beyond! In a landmark announcement, the ACC has secured a new media rights partnership with Sony Pictures Networks India (SPNI) (Culver Max Entertainment Private Limited) for all ACC tournaments from 2024 to 2031. This groundbreaking deal represents a remarkable 70% increase from the previous media rights cycle, underscoring the growing global interest and prestige of ACC tournaments, particularly the Asia Cup.
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Asian Cricket Council (ACC) Partners with Sony Pictures Networks India: A New Era for Cricket from 2024 to 2031
Comprehensive Coverage of Major Tournaments
This new partnership encompasses a wide array of tournaments, including all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups. With SPNI at the helm, fans can expect comprehensive and innovative coverage of these marquee events across television, digital, and audio platforms, ensuring that no cricket enthusiast misses a moment of the action.
Shaping the Future of Asian Cricket
The ACC is committed to fostering an inclusive and forward-thinking vision for cricket in Asia. This significant partnership with SPNI not only guarantees high-quality coverage for the ACC’s flagship tournaments but also provides essential financial resources to support development programs across all member nations. With SPNI’s extensive broadcasting expertise and the ACC’s dedication to growing the game, this collaboration is set to establish new benchmarks for cricket in Asia and beyond.
Insights from ACC Leadership
Mr. Jay Shah, President of the ACC, expressed his enthusiasm for the new partnership, stating, “This media rights deal is a significant milestone for the Asian Cricket Council and cricket across the region. The Asia Cup continues to be a cornerstone of cricketing excellence, bringing together the best talent from the region. With Sony Pictures Networks India as our new media partner, we are confident in their ability to deliver world-class coverage and an immersive viewing experience for fans worldwide.”
He further emphasized the impact of this partnership: “The substantial increase in rights value will enable the ACC to channel significant resources into grassroots programs, infrastructure development, and talent pathways, especially for associate nations. This collaboration will drive the continued growth of cricket across Asia and ensure its vibrant future.”
SPNI’s Commitment to Cricket
On securing the media rights for the ACC tournaments from 2024 to 2031, Gaurav Banerjee, Managing Director & CEO of SPNI, shared his excitement: “Congratulations to the ACC for conducting a fair and transparent bidding process for the rights to the ACC tournaments! We are delighted to bring these action-packed tournaments, which will also include matches between India and Pakistan, to our viewers for the next eight years. ACC tournaments have created unforgettable moments and set the stage for the most intense Asian cricket rivalries. We eagerly look forward to sharing the thrill and spirit of these matches with cricket fans.”
A Bright Future for Asian Cricket
As the ACC and SPNI embark on this new journey together, cricket fans can anticipate an elevated viewing experience that showcases the best of Asian cricket. This partnership not only enhances the visibility of the sport but also reinforces the ACC’s commitment to nurturing talent and promoting cricket across the region.
With the Asia Cup and other prestigious tournaments on the horizon, the next eight years promise to be an exhilarating time for cricket in Asia. Stay tuned for more updates as the ACC and SPNI work together to bring the excitement of Asian cricket to fans around the world!
