FREEMANS Tools Renews Saint Lucia Kings CPL Partnership for 2025

The Caribbean Premier League (CPL) continues to attract major corporate partnerships as FREEMANS Tools extends their collaboration with Saint Lucia Kings for the 13th CPL season. This renewed partnership marks a significant commitment in cricket sponsorship landscape.

FREEMANS Tools Extends Partnership with Saint Lucia Kings

The Indian measuring tools manufacturer, established in 1950, returns as Principal Sponsor for the second consecutive year. This partnership represents FREEMANS’ growing involvement in cricket after their successful debut with the Kings last season and recent Punjab Kings IPL 2025 partnership.

Partnership Details & Strategic Value

Sahil Nayar, Executive Director at FMI, emphasized their excitement: “This partnership represents a perfect alignment of our core values—precision, quality, and a commitment to success.”

What This Means for Cricket Sponsorship

The renewal demonstrates the growing appeal of Caribbean cricket to international brands. Saint Lucia Kings CEO Satish Menon highlighted the “strong relationship” built between both organizations, while CCO Saurabh Arora described it as a “strategic alliance built on shared vision.“

This partnership extends beyond traditional sponsorship, focusing on brand enhancement and performance excellence. With the Kings being defending champions, FREEMANS’ continued support signals confidence in CPL‘s commercial viability.

The collaboration showcases how precision-focused brands like FREEMANS align with cricket’s demands for accuracy and excellence, creating authentic partnerships that resonate with fans across the Caribbean and beyond.

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