As the new academic year approaches, Flipkart, India’s leading e-commerce marketplace, has announced the upcoming June 2024 edition of its annual ‘Back to Campus’ program. Following the success of the May 2024 edition, this event is scheduled to run from June 21 to June 27, offering a wide array of products catered to students’ needs.
From laptops and tablets to gaming consoles, monitors, smartwatches, true wireless earphones, printers, and laptop accessories, the campaign aims to provide a comprehensive selection to meet the diverse requirements of students.
Flipkart Announces the June edition of its ‘Back to Campus’ Campaign for Students
Student-Centric Offers and Affordability
Prioritizing affordability and a rewarding shopping experience for students, Flipkart’s ‘Back to Campus’ program offers various options such as SuperCoins, No-Cost EMI, and attractive exchange deals for old laptops to facilitate upgrades. Students can benefit from special offers, including up to Rs 6000 off on Laptops and Tablets, coupled with No-Cost EMI options for up to 12 months on a wide range of credit cards. To accommodate diverse payment preferences, Flipkart will offer multiple payment methods like cash on delivery, UPI, and credit/debit cards for seamless transactions.
Student-Friendly Tech Selection
Students today seek feature-rich, premium products that align with their lifestyle and budget. In the laptop segment, devices with the latest-generation processors and ample RAM are in high demand. Flipkart will offer a comprehensive range of laptops starting at Rs. 9,990 from renowned brands like HP, Asus, and Acer. Additionally, laptops with powerful processors and graphics cards will be available starting at Rs. 45,990. Tablets are also gaining popularity among students for their versatility, with LTE tablets featuring 4 GB of RAM and 128 GB of internal storage starting at Rs. 9,999.
Trendy Tech Accessories
Aesthetically pleasing design in headphones and true-wireless earphones is a key trend among students. During the ‘Back to Campus’ program, students can explore top-rated accessories like noise-canceling headphones from brands like boAt, Sony, and Boult, as well as portable speakers from JBL starting at Rs. 1,499. Smartwatches have evolved to offer stylish straps, AMOLED displays, 4G-Android SIM slots, calling capabilities, and built-in games, catering to students’ preferences for multifunctional wearables.
Insights from the May 2024 Edition
The previous May 2024 edition of the ‘Back to Campus’ program witnessed a surge in demand, with top brands experiencing a 1.5X growth during the sale period. Laptops and tablets emerged as the top-selling categories, with Apple and Acer showing notable growth. Portable speakers and true wireless earphones saw increased popularity, reflecting students’ inclination towards high-quality audio solutions. The participation rate spiked by 80%, with significant sales originating from Tier-2 and Tier-3 cities like Jaipur, Lucknow, and Patna.
To enhance the shopping experience further, Flipkart will introduce an on-demand video assistance feature and Gen-AI-powered chat assistance to guide students through their purchase journey and help them make informed buying decisions during the upcoming ‘Back to Campus’ program.
Stay tuned for the latest updates and offerings during the ‘Back to Campus’ program on Flipkart.
