Flipkart has introduced Trust Shield, an industry-first post-purchase protection program that positions the e-commerce giant as the sole point of contact for product-related issues within 30 days of delivery. This revolutionary initiative covers accidental damage and liquid ingress beyond standard brand warranties.
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Flipkart Trust Shield: Revolutionary Post-Purchase Protection
The program offers 30-day post-purchase support for accidental damage and liquid ingress from delivery date, in addition to brand-assured warranty for manufacturing defects across large appliances, mobiles, and select electronics.
Trust Shield Key Features
Feature | Benefit | Timeline |
---|---|---|
Single Point Contact | Only Flipkart interaction required | No brand follow-ups needed |
Swift Resolution | Instant claim initiation | 2 working days resolution |
Full Closure | Complete issue resolution | Within 7 working days |
Doorstep Service | Free pickup and drop-off | Hassle-free repair process |
App-based Tracking | Real-time claim updates | 24/7 visibility |
Comprehensive Coverage Scope
The program spans wide-ranging products including ACs, TVs, refrigerators, washing machines, microwaves, and more, ensuring resolution within 2 working days with seamless in-app tracking.
Hassle-Free Claim Process
Trust Shield requires no documents for defective products and only basic evidence for accidental damage claims. The protection badge appears clearly in order details and customer invoices for transparency.
Market Differentiation Strategy
Unlike standard return policies that direct customers to coordinate with brands, Flipkart Trust Shield allows direct ticket raising through the Flipkart app with real-time claim status visibility.
Festive Season Launch Impact
Rakesh Krishnan, VP Large Appliances at Flipkart, emphasized the program’s timing during festive season when millions purchase products. “Flipkart Trust Shield reflects our customer-centric innovations making shopping seamless from discovery to purchase while extending responsibility into the ownership phase”.
Customer Experience Enhancement
The initiative eliminates repeated follow-ups with multiple parties while ensuring timely resolution. With 24/7 customer support and expedited issue resolution, consumers enjoy faster assistance and greater peace of mind.
Platform Ecosystem Integration
With over 500 million registered users and 1.4 million sellers, Flipkart’s marketplace offers 150+ million products across 80+ categories, making Trust Shield’s comprehensive coverage particularly valuable.
This industry-first program demonstrates Flipkart’s deeper understanding of evolving consumer expectations where value extends beyond price points, strengthening its role as a trusted shopping journey partner.
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FAQs
What does Flipkart Trust Shield cover beyond standard warranty?
30-day protection for accidental damage and liquid ingress, plus free doorstep repair service.
How quickly does Trust Shield resolve customer issues?
Resolution targeted within 2 working days, with full closure within 7 working days maximum.