# Flipkart Minutes Records 16X Growth with 53M Visitors in 2025

URL: https://technosports.co.in/flipkart-minutes-records-16x-growth-in-2025/  
Published: 2025-12-11  
Updated: 2025-12-11  
Author: Hardik Dhamija

**Flipkart Minutes**, the quick commerce arm of [Flipkart](https://www.flipkart.com/), has concluded 2025 with remarkable performance, recording **16X year-on-year growth in orders** during H2 2025 and attracting **over 53 million unique visitors**. The platform expanded to **30+ new cities** with Gen-Z leading adoption.

## **Table of Contents**

![Flipkart Minutes](https://technosports.co.in/wp-content/uploads/2025/12/Flipkart-Minutes-3-1-1024x689.webp)

## **Performance Highlights**

| **Metric** | **Achievement** |
| --- | --- |
| **Order Growth** | 16X YoY in H2 2025 |
| **Unique Visitors** | 53 million+ |
| **City Expansion** | 30+ new cities |
| **Power Users** | 6 lakh+ (repeat orders within 7 days) |
| **EV Deliveries** | 10 million+ orders |
| **Farmer Network** | 2,000+ direct sourcing |

![](https://technosports.co.in/wp-content/uploads/2025/12/Flipkart-Minutes-1.webp)

## **Gen-Z Drives Platform Adoption**

**Gen-Z consumers (15-25 years)** led platform adoption, followed by students, demonstrating the appeal of instant delivery among younger demographics. Customer loyalty surged with **over 6 lakh power users** placing repeat orders within **7 days**, while leading markets like Bengaluru, Kolkata, Mumbai, and NCR averaged **5 million orders monthly**.

## **Strategic Geographic Expansion**

Flipkart Minutes extended its **10-minute delivery promise** across metros including [Chennai](https://technosports.co.in/?s=Chennai), Hyderabad, Pune, and Kolkata, while aggressively expanding into tier-2 and tier-3 cities like **Mohali, Bihar Sharif, Rohtak, Durgapur, Hajipur, Meerut, and Arrah**.

**Hemant Badri, SVP at Flipkart Group**, stated: “Flipkart Minutes is fundamentally redefining quick commerce in India. Our sustained growth is fueled by a precision-engineered, technology-led supply chain that ensures we fulfill every order flawlessly.”

![](https://technosports.co.in/wp-content/uploads/2025/12/Flipkart-Minutes-2-1-1024x576.webp)

## **Category Performance Insights**

**Fruits & vegetables** dominated baskets, accounting for **45% of every order**. The platform sourced fresh produce directly from **over 2,000 farmers** through its Samarth Krishi initiative, creating a farm-to-door network starting at ₹9.

**High-growth categories** in H2 2025 included:

- Premium electronics and mobiles (**10X increase** vs H1)
- Home furnishing and décor
- Gems and jewellery
- Beauty and personal care

Air purifiers, gold/silver coins, and mobile accessories registered strong traction.

## **Brand Partnerships & Sustainability**

Flipkart Minutes onboarded **over 200 digital-first brands** including **Mondelez, Daawat, Suhana, Anand Sweets, Taali Foods, Bikanerwala, Biswa Bangla**, and **Nanihaal**, providing hyperlocal visibility and national market access.

**Sustainability initiatives** included:

- Green packaging adopted by **2 million+ customers**
- **10 million+ deliveries** via electric vehicles
- Direct farmer partnerships supporting rural economies

## **Technology-Driven Excellence**

The platform leverages AI-driven demand forecasting, real-time inventory synchronization, automated dark-store operations, and intelligent routing for consistent delivery timelines. The smartphone exchange program offering real-time valuation and doorstep pickup remains a key differentiator.

Flipkart Minutes’ expansion reflects its mission to embed quick commerce into daily household routines across Bharat, combining speed, accessibility, and affordability through technology and operational excellence.

For more e-commerce and technology updates, visit TechnoSports.

## **FAQs**

### **How much did Flipkart Minutes grow in H2 2025?**

16X year-on-year order growth with 53 million unique visitors and 30+ city expansion.

### **What percentage of orders include fruits and vegetables?**

45% of every basket on Flipkart Minutes includes fruits and vegetables.