Flipkart Minutes celebrates a remarkable first year, transforming India’s quick commerce landscape with explosive growth across 19 cities. The platform has achieved 50% month-on-month growth and attracted over 50 million unique visitors since launching in August 2024.
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Flipkart Minutes Reshapes Quick Commerce Landscape
India’s homegrown e-commerce giant has successfully positioned Minutes as the fastest-growing quick commerce platform in the country. With operations spanning more than 2,900 pin codes, the service has fulfilled millions of orders while generating over 1 lakh jobs across delivery and micro-fulfillment operations.
The platform’s success is particularly notable in non-metro cities like Ambala, Guwahati, Jaipur, Lucknow, Kanpur, and Patna, which have emerged as key growth drivers, demonstrating quick commerce’s expansion beyond traditional metro markets.
First Year Performance Metrics
| Achievement | Numbers |
|---|---|
| Cities Covered | 19 cities, 2,900+ pin codes |
| Monthly Growth | 50% month-on-month |
| Unique Visitors | 50+ million |
| Product Categories | 900+ categories |
| Customer Retention | 60% repeat orders within 14 days |
| Mobile Units Sold | 5 lakh units |
| FPO Partnerships | 1,000+ farmer organizations |
Innovation in Electronics & Fresh Produce
Minutes has carved a unique niche as India’s first hyperlocal platform enabling real-time smartphone exchange, delivering nearly 20 lakh consumer electronics units. The platform’s partnership with over 1,000 Farmer Producer Organizations ensures fresh produce reaches consumers directly, benefiting both farmers and customers.
Kabeer Biswas, VP of Flipkart Minutes, emphasized their “commitment to building a fast, reliable, and inclusive quick commerce ecosystem” focusing on Tier II cities beyond metros.
Technology-Driven Growth Strategy
Powered by Flipkart’s advanced E-Kart logistics and proprietary tech stack featuring AI-led demand forecasting, dynamic routing, and smart substitutions, Minutes maintains high fill rates and faster order completion.
The platform serves Gen Z, working professionals, and urban households across categories including daily essentials, beverages, personal care, and electronics. With nearly 200 D2C brand partnerships, Minutes provides enhanced hyperlocal fulfillment and brand visibility.
As Minutes enters its second year, focus remains on technology strengthening, city expansion, and partnership deepening. The platform is well-positioned to lead India’s quick commerce evolution, delivering unparalleled convenience to millions of households nationwide.
FAQs
How many cities does Flipkart Minutes currently operate in?
Flipkart Minutes operates across 19 cities covering more than 2,900 pin codes.
What makes Flipkart Minutes unique in the electronics category?
It’s India’s first hyperlocal platform offering real-time smartphone exchange services.
