Flipkart has launched ‘Fashion Spotlight’, a flagship program designed to accelerate India’s emerging D2C fashion ecosystem ahead of the 2025 festive season. The initiative targets digital-first fashion brands, especially from T2+ regions, with plans to scale from 50 brands to 500 by year-end.
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Fashion Spotlight: Democratizing D2C Brand Growth
With over 150 million monthly visits to Flipkart Fashion, the platform recognizes the untapped potential of regional fashion entrepreneurs who lack access to scaling tools. Fashion Spotlight aims to bridge this gap by providing a comprehensive launchpad for D2C fashion talent.
Flipkart Fashion Spotlight Program Overview
| Program Feature | Details |
|---|---|
| Launch Phase | 50 high-potential fashion brands |
| Year-End Target | 500 brands (10X growth) |
| Focus Regions | T2+ cities and emerging markets |
| Platform Reach | 150+ million monthly fashion visits |
| Customer Base | 1 in 3 new users discover via fashion |
| Success Stories | Rare Rabbit (500% YoY), Miraggio (2300% YoY) |
Three-Pillar Growth Strategy
Fashion Spotlight operates on three key pillars designed to address critical bottlenecks facing D2C fashion entrepreneurs:
Curated Discovery elevates standout products to wider audiences through Flipkart’s merchandising expertise and consumer data insights.
Iterative Product Feedback fosters product-market fit through structured learnings and cohort feedback, enabling brands to refine their offerings based on real customer responses.
Guaranteed Visibility provides amplified exposure without commission or exclusivity constraints, ensuring emerging brands get the platform presence needed for growth.
Tech-Powered Fashion Ecosystem
The program integrates Flipkart’s full-stack capabilities including video cataloguing, image search, Live Commerce, and virtual try-ons. This creates a tech-powered, trust-led ecosystem where fashion entrepreneurs can scale with speed and confidence.
With purchase intent on the app growing 3X compared to social media platforms, Fashion Spotlight becomes a high-conversion environment for digital-first brands seeking sustainable growth.
Tapping Into Fashion Trends & Regional Innovation
Current fashion trends on Flipkart demonstrate the program’s relevance:
- Sarees experiencing 30X increase in “Latest Saree Designs” searches
- 5X YoY growth in Fusion Jewellery demand
- Ready-to-Wear Sarees searches jumping 10X in 18 months
These trends reflect growing consumer appetite for regional design revival, climate-conscious fabrics, and culture-rooted fashion innovation that Spotlight aims to support.
VP Kunal Gupta: Supporting Zero-to-One Journey
Kunal Gupta, VP of Flipkart Fashion, emphasized the program’s focus on regional entrepreneurs: “Spotlight is built for brands creating solutions for hot climates, local use cases, and fabric innovations that deliver the right fashion to the people of Bharat.”
The initiative goes beyond traditional distribution, focusing on building a generation of digital-native, local-first brands ready to serve the next 200 million fashion consumers.
With 100+ D2C fashion brands already live and success stories like Zouk recording 200+ % growth, Fashion Spotlight positions Flipkart as the springboard for India’s next big fashion brands.
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FAQs
How many brands will Fashion Spotlight support by year-end?
Flipkart plans to scale from 50 launch brands to around 500 brands by year-end.
What makes Fashion Spotlight different from traditional accelerators?
It integrates full-stack tech capabilities like video cataloguing, Live Commerce, and virtual try-ons with guaranteed visibility.
