Flipkart has launched its much-awaited Fashion End of Season Sale (EOSS) today, featuring over 70,000 brands and sellers with massive discounts across fashion, beauty, and lifestyle categories. The sale runs from May 30 to June 8, 2025, promising to be one of India’s largest fashion celebrations.
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Flipkart EOSS 2025: What’s On Offer
The EOSS provides access to 1,000+ curated trends including popular styles like baggy bottoms, retro runners, utility fits, relaxed silhouettes, threadwork, and soft bloom prints. Shoppers can enjoy up to 90% OFF deals with a chance to win ₹15 lakh worth of rewards daily at 12:00 PM.
For Women: Relaxed co-ords, indie-print ethnic sets, bold floral sarees, soft tie-up tops, wide-leg jeans, and Korean fashion collections.
For Men: Textured shirts, baggy jeans, checkmate patterns, and oversized T-shirts reflecting current style trends.
Gen Z Focus: Flipkart’s ‘Spoyl’ has introduced over 80,000 new styles specially curated for Gen Z, perfect for parties and seasonal wear.
Market Growth & Trends
Flipkart reports significant growth in premium fashion segments:
- 3X expansion in D2C brand collections with 60% growth over last year
- Strong uptick in branded accessories and premium clothing adoption
- Over 200 million visits expected during the sale period
Enhanced Shopping Experience
Creator Ecosystem: Bigger engagement through affiliate influencer programs, branded influencer hauls, and on-ground EOSS Pop-Up Events across metros.
Premium Access: VIP and Plus members get 1-day early access, with VIP users enjoying extra 5% OFF using SuperCoins.
Personalized Shopping: Tech-enabled, deeply personalized fashion experiences with trend-first curation across all serviceable pincodes.
Executive Perspective
Kunal Gupta, VP Flipkart Fashion, emphasized: “This year’s sale reflects our continued focus on bringing trend-first, tech-enabled, and deeply personalized fashion experiences to every corner of the country. We’re making fashion more accessible, faster, and more affordable for millions across the country.”
Platform Scale
Flipkart’s marketplace now offers:
- 500+ million registered users
- 150 million products across 80+ categories
- 1.4 million sellers including Shopsy sellers
- Comprehensive coverage across all serviceable pincodes
Campaign & Marketing
Flipkart has launched two new TVC films showcasing the “big deals on big brands” theme, creatively highlighting the irresistible urge for non-stop scrolling during EOSS. The campaigns emphasize accessibility and variety for every Indian shopper’s fashion needs.
Key Benefits
- Democratized Fashion: Making premium fashion accessible to every Indian shopper
- Trend-First Approach: Curated collections reflecting current global and local fashion trends
- Value Proposition: Unmatched combination of variety, convenience, and affordability
- Innovation Focus: Technology-driven personalized shopping experiences
Shopping Tips
- Early Access: VIP/Plus members get priority access and additional discounts
- Daily Rewards: Check at 12:00 PM daily for reward opportunities
- Mobile App: Use Flipkart app for best deals and exclusive offers
- Payment Options: Leverage No Cost EMI, Cash on Delivery, and UPI for convenience
The Fashion End of Season Sale or EOSS reinforces Flipkart’s position as India’s leading fashion destination, connecting millions of customers with lakhs of sellers and brands while delivering exceptional value and convenience.
Sale runs from May 30 to June 8, 2025. Offers subject to terms and conditions. Visit Flipkart.com or download the app for complete details.
