As we draw the curtain on 2023, ACwO, a dynamic D2C audio brand endorsed by Sunil Chhetri, is all set to round off the year with an innovative bang. Today, they unveiled the DwOTS Fire – India’s premier Dual Sharing Wireless TWS outfitted with wireless charging capabilities. This groundbreaking product will be available on Myntra, the ONDC Network, and ACwO’s official website.
Sunil Chhetri Backed ACwO Launches India’s First Dual Sharing Wireless Earbuds DwOTS Fire
The DwOTS Fire is a trailblazer in the audio world, introducing India’s inaugural dual-sharing wireless earbuds (TWS). It’s designed not merely for personal pleasure but to enhance shared auditory experiences as well, reflecting ACwO’s commitment to versatility, unity, and shared sound experiences. This aligns perfectly with their ad campaign ‘Share the Bud, Share the Love.’
One of the striking features of DwOTS Fire is its ability to connect both in-ear and half-in-ear buds separately, catering to every user’s individual preferences. Whether you’re a fan of the deep immersion offered by in-ear buds or the relaxed comfort of half-in-ear buds, DwOTS Fire is adaptable. It boasts six dedicated equalizer modes – music, theatre, balanced for half-in-ear buds, and gaming, theatre, balanced for in-ear buds, promising a personalized and immersive sound experience.
In terms of convenience, DwOTS Fire is equipped with fast-charging wireless technology and environmental noise reduction. This allows users to switch to another set of buds when the battery runs low, ensuring uninterrupted audio enjoyment. With a combined battery life offering 52 hours of playtime, this voice assistant-activated, touch-sensitive device comes with innovative wireless charging capabilities. Designed for the fast-paced user, these avant-garde earbuds feature V5.3 Bluetooth technology, are water and sweat-resistant, offer a snug fit, and connect instantly to devices.
Sunil Chhetri, captain of the National Football Team and brand ambassador of ACwO, expressed his enthusiasm for the DwOTS Fire, describing it as a game-changer that combines innovative design with superior audio quality. He commended ACwO’s commitment to innovation and expressed confidence that the product would be warmly embraced by consumers.
Supporting the launch is a comprehensive cross-media marketing campaign, which includes an emotive ad film encouraging users to ‘Share the Bud, Share the Love’. The advertisement features Sunil Chhetri and highlights the unique selling points of the product while emphasizing its ability to foster connections through shared audio experiences.
The DwOTS Fire is available for purchase on Myntra, the Open Network for Digital Commerce (ONDC) – a government initiative to democratise e-commerce, and ACwO’s official website.
ACwO, which launched as a D2C brand, continues to disrupt the market with its creative and first-in-category products. Their broad range of TWS products enhances lifestyles and keeps them at the forefront of audio innovation.
