In 2023, the Indian audience showcased their enduring love for cricket, streaming more hours of the sport than entertainment content on Amazon Fire TV during domestic and international tournaments. This intriguing insight is part of the Amazon Fire TV Streaming Trends Report, an annual publication by Amazon that aggregates and presents data on how Indians consumed content on their Fire TV devices last year.
Cricket was one of the most streamed content in 2023: Amazon Fire TV Streaming Trends Report
States Leading the Cricket Streaming Marathon
Data reveals that Maharashtra, Delhi, Andhra Pradesh, Karnataka, and Tamil Nadu led the cricket streaming marathon on Fire TV, indicating the popularity of the sport across these states.
Streaming Habits of Indian Households
On average, Indian households spent approximately four hours daily streaming their favorite movies, shows, cricket matches, playing games, and listening to music on Fire TV. A household in Delhi even set a record, streaming 5.4 hours every day, the highest by any Indian household on Fire TV in 2023.
Diverse Content Preferences on Fire TV
While cricket dominated the streaming scene, Fire TV users also enjoyed other sports like F1 races, which witnessed a 50% increase in viewership from the previous year. Kids’ related apps saw a substantial rise, with approximately a 31% increase in monthly streaming hours per customer.
Music wasn’t left behind either; one in every three users played music through Amazon Music, Spotify, and other music apps on their Fire TV. The platform’s users also maximized the free (ad-supported) streaming platforms, resulting in a 23% YoY increase in streaming hours for apps such as YouTube, miniTV, MX Player, among others.
Alexa’s Universal Voice Search: A Game-Changer on Fire TV
Approximately 80% of Fire TV users utilized Alexa’s universal voice search to navigate their favourite content across 12,000 apps, control their Alexa-enabled smart home appliances, and set reminders. Comedy, thriller, and drama were among the most popular genres, with ‘Tarak Mehta ka Ulta Chashma’ being the most voice-searched Indian title.
Fire TV Devices: A Pan-India Presence
Fire TV devices, with thousands of positive reviews and a 4+ rating on Amazon.in, have been purchased by Indians across 99% of the country’s pin codes, demonstrating the wide reach and acceptance of these devices.
Prime Video Movies and Originals: The Top Choices
Pathan, Bawaal, Rocky aur Rani, Jailer, Drishyam 2, Pippa, and Mast Mein Rehne Ka were among the most streamed movies on Prime Video. Popular original series included Farzi, Dahaad, Jubilee, and Made In Heaven.
The Amazon Fire TV Streaming Trends Report 2023 paints a vivid picture of India’s diverse streaming preferences, with cricket taking center stage. As we move into 2024, it will be fascinating to see how these trends evolve.
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