Fire-Boltt is pivoting from wrists to pockets! The wearable giant is launching "Boltt," a fresh sub-brand targeting India’s budget smartphone scene by July 2026. Strategy: Unisoc-powered devices under ₹20,000.

Goal: Disrupting the ultra-competitive entry-level segment. Can they replicate their smartwatch dominance? With a massive retail network, they’re ready to challenge Redmi and Realme.

The budget wars are heating up!