The FIFA World Cup Qatar 2022: The first song of the official soundtrack has been released and was released yesterday i.e. on 1st April 2022. Hayya Hayye (Better Together) is the first single of the multi-song FIFA World Cup 2022 official soundtrack. The song has been sung by Trinidad Cardona, Davido, and Aisha.
FIFA World Cup Qatar 2022: Sound strategy
Along with the announcement of the single and the FIFA World CUP Qatar 2022 official Soundtrack, it has also started to create a FIFA Sound strategy which was previously announced in early 2021. In order to connect the audiences worldwide who have a combined passion for both music and football. The strategy of entertainment has been thought to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
The spirit of FIFA World Cup Qatar 2022 and the FIFA Sound strategy has been captured by the combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido, and Qatari sensation Aisha by bringing together inspiration from across the globe.
The FIFA Chief Commercial Officer Kay Madati has said, “By bringing together voices from the Americas, Africa, and the Middle East, this song symbolises how music – and football – can unite the world”. He has also said, “As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.”
This is the first time that the FIFA World Cup’s tournament soundtrack is going to feature a multi-song collection along with international artists showcasing various musical genres that is belong to the whole world, which is setting a true tone for a truly global celebration.
Here we present the Song:-
Message from Singers
The Arizona-bred pop singer named Trinidad Cardona, who has sung the first single has shared his passionated message for the song. He said, “When I first heard the song, I was instantly put in a good mood”. He has also commented that “It’s a celebration, it embodies everything the FIFA World Cup stands for. People from all around the world coming together, and I just love that message.”
Davido, the first solo African artist has replied to Trinidad’s enthusiastic global message by saying that “I’ve grown up all over the world. And the more I travelled, the more I realised that we are all one, one people, one world. So, when this came to me, I jumped on it. To be a part of this event that brings together the whole world, and to be a part of this song? ‘We are better together’ went right to my heart. Beautiful, man, beautiful. How could I say no?”
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