The FIFA World Cup 2022 ended this Sunday, December 18, with Argentina beating France. The tournament has a huge craze around the globe including in India. On the final day, Jio Cinema had 32 million viewers witnessing the historic match. Argentina lifted the FIFA World Cup after 1986.
Overall, the video had 110 million digital viewers. India ranks among the top digital viewers for the FIFA World Cup 2022, getting 40 billion minutes of viewing time on Sports 18 and JioCInema.
FIFA World Cup 2022 final: Argentina vs France creates a new record viewership with 32 million views on Jio Cinema
The app’s popularity grew as the Indian audience started watching sports on smartphones and connected TVs. Jio Cinema has Hype Mode which is a multi-camera view of the game that gives real-time trivia and data. the Time Wheel allows the audience to cherish a moment from the game once again. All these improve the audience experience.
“We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022. And on the back of that, the tournament became the most-watched global sports event on digital where India has not participated. This demonstrates the power of digital and the preference viewers and fans have shown to consume their favourite events, which will now see Paris Saint-Germain teammates and FIFA World Cup Golden Boot winner Kylian Mbappe and FIFA World Cup and Golden Ball winner Lionel Messi join forces in the Ligue1.” said Viacom18 Sports CEO Anil Jayaraj
The game featured an All-Star lineup of World Cup heroes, including Wayne Rooney, Luis Figo, Robert Pires, and Gilberto Silva, and Sol Campbell. Over 50 brands shown on the app received a wider reach. Argentina won the match with a score of 4-2 against France on penalties. The situation got very thrilling as it had a 3-3 draw even after extra time.
The event’s widespread availability on several OEM and CTV platforms, including Jio STB, Apple TV, Amazon Firestick, Sony, Samsung, LG, and Xiaomi, among others, contributed to its high level of digital viewership.
