The anticipation surrounding Chinese entertainment has reached fever pitch with the upcoming release of “Feud,” a spectacular Xianxia drama that promises to redefine the fantasy romance genre. Starring the incredibly talented Bai Lu and Zeng Shunxi, this celestial tale of love, betrayal, and redemption has already captured the hearts of millions even before its official debut. Set against the backdrop of a mystical realm where immortals and mortals coexist, Feud presents a complex narrative that explores the delicate balance between love and hatred, forgiveness and revenge.
What makes this drama particularly compelling is its fresh approach to the traditional enemies-to-lovers trope, enhanced by stunning visual effects and a stellar cast that brings depth to every character. The series has garnered unprecedented attention, amassing over 2.5 million pre-reservations on iQIYI, making it one of the most anticipated Chinese dramas of 2025. With renowned producer Yu Zheng at the helm and an original screenplay that promises unexpected twists, Feud is positioned to become a landmark production in Chinese television entertainment.
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Feud Drama Release Date and Streaming Platform Details
The highly anticipated Feud drama officially premieres on Friday, June 6, 2025, exclusively on the Chinese OTT platform iQIYI. The first episode will air at precisely 12 PM GMT+8, marking the beginning of what promises to be an extraordinary viewing experience for fans worldwide. This strategic release timing allows international audiences to tune in simultaneously, creating a global viewing phenomenon that transcends geographical boundaries.
The series comprises 34 meticulously crafted episodes, with new episodes releasing daily following the premiere date. This consistent release schedule ensures that viewers remain engaged throughout the series run, building momentum and maintaining audience interest. iQIYI has also announced that Feud will be available in multiple language versions, including Thai and Vietnamese dubbed editions, demonstrating the platform’s commitment to reaching diverse Asian audiences and expanding the drama’s accessibility across different markets.
Captivating Plot and Character Development in Feud
Feud weaves an intricate tale centered around Li Qing Yue and Bai Jiu Si, two souls destined for both love and conflict in a mystical realm where supernatural powers shape destinies. The story begins with Li Qing Yue, an ordinary girl who becomes the unlikely pupil of Bai Jiu Si, a respected master from the prestigious Dacheng Sect. Their relationship evolves from teacher-student dynamics to passionate love, culminating in marriage that seems to promise eternal happiness.
However, the narrative takes a dramatic turn when misunderstandings and external manipulations drive the lovers apart, transforming their deep affection into bitter hatred. This transformation is particularly poignant as it explores how miscommunication and pride can destroy even the strongest bonds. Years of separation and revenge follow, during which both characters grow stronger but more isolated, carrying the weight of their past grievances.
The story’s redemptive arc begins when a greater threat emerges, forcing the former lovers to set aside their personal vendetta and unite against a dark evil force threatening their world. This collaboration not only tests their ability to work together despite their painful history but also provides opportunities for healing and understanding. The plot masterfully balances action sequences with emotional depth, ensuring that both fantasy elements and character development receive equal attention.
Stellar Cast and Character Profiles
Bai Lu delivers a powerhouse performance in her dual role as Li Qing Yue and Hua Ru Yue, showcasing her remarkable range as an actress. As Li Qing Yue, she embodies the innocence and determination of an ordinary girl thrust into extraordinary circumstances. Her transformation into Hua Ru Yue, a celestial lord blessed with the powers of four spirits, demonstrates Bai Lu’s ability to convey both vulnerability and strength within the same character arc.
Zeng Shunxi, also known as Joseph Zeng, brings depth and complexity to Bai Jiu Si, the master from the Dacheng Sect. His portrayal captures the character’s evolution from a wise mentor to a passionate lover, and ultimately to a man consumed by betrayal and seeking redemption. The chemistry between Bai Lu and Zeng Shunxi forms the emotional core of the series, making their love story both believable and heartbreaking.
The supporting cast enriches the narrative with diverse personalities and motivations. He Rui Xian portrays Fan Ling Er with nuanced emotion, while Liang Yong Qi brings intensity to the role of Li Mo. Chen Xin Hai’s Zhang Su An and Ayden Sng’s Long Yuan add layers of complexity to the story, each contributing unique perspectives to the overarching narrative.
Production Excellence and Creative Vision
Under the expert direction of Zhi Lei, known for acclaimed works like “Rebirth For You” and “The Legend of the White Snake,” Feud promises exceptional production values and storytelling finesse. Zhi Lei’s collaboration with co-director Guo Hao, whose portfolio includes “Scent of Time” and “Marvelous Women,” brings together complementary creative visions that enhance the series’ overall quality.
The involvement of renowned producer Yu Zheng adds significant credibility to the project. Yu Zheng’s emphasis on original storytelling, rather than adapting existing novels, demonstrates a commitment to fresh narratives in the Xianxia genre. His bold prediction that Feud will become the top Chinese drama of 2025 reflects confidence in the series’ potential to captivate audiences and set new standards for fantasy romance productions.
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Frequently Asked Questions
Q: When does Feud drama starring Bai Lu and Zeng Shunxi release?
A: Feud premieres on Friday, June 6, 2025, at 12:00 PM GMT+8 exclusively on iQIYI. The series will release 34 episodes with daily updates following the premiere date, ensuring consistent content delivery for eager fans worldwide.
Q: What is the plot of Feud drama and what makes it unique?
A: Feud is a Xianxia fantasy drama featuring Li Qing Yue (Bai Lu) and Bai Jiu Si (Zeng Shunxi) in a love-hate relationship spanning years. The unique aspect lies in its original screenplay by Yu Zheng, focusing on how misunderstandings can transform love into hatred, and how greater threats can reunite former enemies to save their world from dark forces.