In a groundbreaking announcement today, Ferrari and HP Inc. have unveiled a multi-year title partnership, marking a historic collaboration between two of the world’s most iconic brands. This partnership, celebrated for its shared commitment to advancing sustainable innovation and purposeful technology, spans across the prestigious Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.
Ferrari and HP Inc Forge Historic Title Partnership to Accelerate Sustainable Innovation in Formula 1
A New Era Begins at the Miami Grand Prix
The partnership will see the HP logo grace the Maranello F1 cars for the first time, with the team set to compete as Scuderia Ferrari HP starting at the Miami Grand Prix, scheduled for May 3-5. This collaboration will also extend to the Scuderia Ferrari Esports team and the car driven by Maya Weug in the all-female F1 Academy series, showcasing the new moniker across various racing platforms.
Uniting Heritage and Purpose for a Greater Impact
Both HP and Ferrari are dedicated to accelerating sustainable innovation, whether it be through cutting-edge technology or the sport of racing itself. Together, they aim to expand educational initiatives within their teams and communities, striving to create a lasting impact for future generations.
Powering Teams Through Advanced Technology
This partnership will bring HP’s high-performance products and services, including adaptive PCs and devices, conferencing technology, and printing capabilities, into the fold. These resources are set to turbocharge training and strategic decision-making for Scuderia Ferrari HP and other teams under the Ferrari banner, enhancing performance both on and off the track.
Celebratory Debut at Miami Grand Prix
In anticipation of the Miami Grand Prix, top representatives from both organizations, including Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, drivers Charles Leclerc and Carlos Sainz, and HP CEO Enrique Lores, will unveil the Scuderia Ferrari HP livery. This special edition design, crafted specifically for Miami, symbolizes the fusion of these two powerhouses.
Benedetto Vigna expressed his enthusiasm for the partnership, highlighting Ferrari’s ongoing commitment to innovation and a sustainable future, values he sees reflected in HP. Similarly, Enrique Lores emphasized the synergy between the two brands, both built on enduring legacies and a drive for excellence. He noted that this collaboration offers a unique opportunity to reach new audiences, drive business growth, and forge a lasting impact on shared clients and communities.
