Bluei was established in 2009 under the leadership of Mr Rejesh Chopra, Managing Director of Bluei. They aspire to be the largest mobile gadgets technology Sales and Distribution Company. Because the customers’ needs are ever-changing, they recognize the value of looking towards and keeping pace with the future. Their goal is to enrich the customers’ personal lifestyles with innovation, technology advancements, and services of superior quality.
They strive to make sales and profitability opportunities for vendors and resellers through innovative products, unique marketing strategies, technical support and distribution & prompt after-sales service while being mindful of our social and ethical responsibilities. The users can have an array of products from the latest and unique flagship of Bluei gadgets and our products are a perfect blend of innovative technology, unique design and competitive price. They are loyal to serving with the best in quality and innovative products and our key focus is on using creative designs, high-quality reliable components with smooth exteriors.
They believe that it is the actions of individuals working together that build a strong squad and that each business has an obligation to support these actions. Bluei is a great place to work where people are inspired to be the best they can be. They inspire moments of optimism. They also thrive on speed, focus, and accountability. Every day, at all levels, they make every effort to create an environment where each individual is inclined and valued. They believe in trust, teamwork, contribution, and uncompromising integrity.
Bluei is a socially responsible organization where we work to help people save money while still buying outstanding products. They sell, market, and distribute products that are green in nature helping the world protect the environment and benefit the communities in which we live and work to prosper. They work towards being a responsible global citizen. They esteem the law and support universal human rights.
They are proud of their achievement but are never satisfied. Bluei is building the framework for sustainable growth going forward.
In an exclusive interview with TechnoSports, Akhilesh Chopra, Director of Bluei tells us about the expected growth and trends of the TWS market
1. Explain the growth of the TWS market overall. What will the growth rate be in the year 2026-2027?
You get the impression that there is nothing else to seek for because of how many audio products are on display when you look at them in any store. But the true fans of audio gear are eagerly anticipating the most recent advancements in wireless technology, which will elevate the entire listening experience. The development of wearable technology and artificial intelligence (AI) have sped up the expansion of TWS technology.
The rapid development of AI technology and the release of the TWS helmet occurred at the same time. People purchase wireless earbuds with AI voice assistants for easy and fast use. The market for wireless audio devices is expected to reach US $54.456 billion in 2027, growing at a CAGR of 16.96% from its estimated value of US $27.837 billion in 2020.
2. What is the emerging trend in TWS? Is Bluei having any innovative products in TWS or going to launch?
The connection is entirely wireless thanks to Bluetooth chips inside of them. The media source device can connect to both earbuds by using Bluetooth earphones with TWS technology to establish a link between them. The Bluetooth chip in the accessory simultaneously transmits audio to earphones one and two.
Dual-Mode Bluetooth Technology
Bluetooth devices that support both Bluetooth Classic and Bluetooth Low Energy (BLE) are known as dual-mode Bluetooth devices. Up to 2.1 Mbps of high speed two-way communication is offered by Bluetooth Classic. BLE was created for low data rate applications, and it uses less power and has a throughput of up to 25 kbps. Dual-mode Bluetooth benefits from the most recent developments in wireless technology and specialised chips. In the most typical application, Bluetooth Low Energy (BLE) is used to pair and control wireless headphones and speakers, whereas Bluetooth Classic is utilised to stream audio. speedier connection, speedier media controls, and high-quality audio streaming are all made possible by using Dual-Mode Bluetooth, which improves the user experience.
The majority of modern smartphones and tablets have Dual-Mode Bluetooth chips built into them. In this way, users can connect to and manage numerous smart devices using Bluetooth Low Energy, and they can use Bluetooth Classic for any high data rate applications. The market for Bluetooth 5.0 was worth USD 3.45 billion in 2021, and by 2027, it is expected to have grown to USD 7.0 billion, with a CAGR of 10.8%.
3. How would you like to position your brand?
We aim to present our brand as offering superior customer service and higher-quality products. Since we strive to provide nice customer service, consumers trust us and feel comfortable speaking with us about their problems or inquiries. This tactic is used by Bluei to highlight the high calibre of their goods, which frequently come at a high price. A product’s quality can be demonstrated by its great craftsmanship, small-batch manufacturing, premium materials, and even environmentally friendly production methods that raise the cost of manufacture. The evidence of remarkable outcomes, a high return on investment, and raving client reviews may all attest to the excellence of the service.
4. What is the opportunity that you see in manufacturing?
Rapid Technological Advancements:
As technology develops, the market for mobile accessories in India will expand. The surroundings will be shaped by innovation, from advanced wireless charging technologies to gadgets powered by AI. As technologies advance, the industry will cater to a tech-savvy populous seeking seamless integration and greater experiences.
Increasing Need for Convenience:
India’s market for smartphone accessories will grow as technology advances. Innovation, from cutting-edge wireless charging techniques to AI-powered gadgets, will transform the environment. The market will serve a tech-savvy populace looking for seamless integration and better experiences as technologies develop.
5. What are the innovations like demand for noise-cancelling earbuds etc which are likely to come up?
The sports health monitoring feature is a key area of development for wearable smart devices in consumer electronics. Currently, smart watches and fitness bands that are in intimate contact with a person’s body are the major devices that utilise this function. Heart rate, body temperature, sports statistics, and other features are all included. Many TWS headphones have already started to include health assistance features as of Q3 2022. Since TWS earphone products are worn and used in close proximity to the body, it is possible to investigate the integration of sports health monitoring on TWS earphones. The Bluei R&D team is working on the same thing, and we think Bluei will provide a cutting-edge TWS solution.
Akhilesh Chopra, Director of Bluei
Akhilesh Chopra Director at Bluei – A key man behind the company’s sales success. He, although, strictly believes that only great teams make ideas work at the end of the day.
The manner in which technology is continually evolving and improvising upon itself is what intrigues Akhilesh – so much so that he feels compelled to be right in the middle of this chaotic and somewhat peripatetic developing scenario. He feels, being a director is an immensely gratifying experience. He likes challenges because it gives him a chance to take complex technologies among ordinary people for solving real problems.
Akhilesh has completed 8 years with Bluei and it is a testament to his responsibility – standing by ideas through thick and thin. He is one of the primary architects who has co-designed Bluei and brought it to fruition from the drawing board. Akhilesh is an Engineer (B.Tech) and MBA post graduate from Delhi, he acquired grounding in Product Research, Electronic and Instrumentation cell at hubs like CMC TATA, Council of Scientific and Industrial Research and PUSA.
After college he put his grassroots level learning’s to a higher purpose and plunged in sales with Bluei in the year 2013. His experience and complete knowledge of all sales and sales process, demonstrate solid analytical and team management skills. Akhilesh generated new business through strategic negotiation while cultivating new relationships with key decision-makers. He develops new accounts through effective cold-calling and networking initiatives, leading to sales quota achievement year after year.
He brings in vast experience in technology and business domains to scale up products and business models. Akhilesh is a technocrat and visionary who believes that true success can only be measured by the extent of its impact on the customer’s experience.
The man behind the sales – Akhilesh, now 30, draws inspiration from the greats like Steve Jobs for his focused vision and building state-of-the-art products, House of TATAs for business values and Verghese Kurien for social cause and nation building.
Check out the Bluei Store on Amazon: https://amzn.to/3tl0zvz
