Esports has officially conquered the mainstream. A massive global study confirms 400 million Gen Z fans are now driving real-world commerce.

With 74% of viewers influenced by sponsorships and 66% making direct purchases, gaming is no longer just play—it’s a powerhouse sales platform. From fashion to fitness, brands must pivot now to capture this high-velocity, tech-savvy consumer generation.

With 74% of viewers influenced by sponsorships and 66% making direct purchases, gaming is no longer just play—it’s a powerhouse sales platform. From fashion to fitness, brands must pivot now to capture this high-velocity, tech-savvy consumer generation.