The deal made by the Premier League is worth a reported $500 million over a span of three years of the 2022 to 2025 rights cycle, the same value as BeIN’s current deal. The pay-TV broadcaster gains rights to all 380 English top-flight soccer matches every season across 24 countries in the region.
The contract also covers Saudi Arabia, where BeIN is banned from broadcasting. The Qatar-based network privately accepts is content will be stolen in the country. The thought behind BeIN’s decision to maintain its level of Premier League investment is a depiction of faith in the rights holder over its efforts to combat piracy.
Per New York Times, Newcastle United, who saw their Saudi-backed takeover blocked by the Premier League earlier this year over the problem of piracy, were the only club to vote against the deal.
Richard Masters, Premier League CEO said, “beIN has an outstanding track record of delivering top-quality Premier League content across all its platforms.”
Nasser Al-Khelaifi, BeIN Media Group chairman, said, “This deal demonstrates that rights holders who do the most to protect their intellectual property also do the most to protect the value of their media rights.”
German soccer’s Bundesliga had found a new broadcast partner in the region after losing BeIN and Serie A had to agree on a rebate with network to reflect the fact that is rights were not exclusive.
Premier League action will be broadcasted live and exclusively by beIN SPORTS in both English and Arabic language via their dedicated portfolio of 19 sports channels, along with special programming presented by some of the biggest names in the world of football.
