The social network previously known as Twitter, now referred to as X under Elon Musk’s ownership, has outlined its strategic focus for the year 2024, revealing an intensified reliance on artificial intelligence (AI) to enhance user and advertising experiences.
All About the X 2024 Roadmap
On January 9, X disclosed its plans to leverage AI across various aspects of the platform, including refining the search feature and advertisements, as well as advancing customer understanding. While specific details were not disclosed, Elon Musk’s AI startup, xAI, is expected to play a crucial role in enhancing features like “See Similar Posts” on the platform.
The forthcoming feature, “See Dissimilar Posts,” aims to encourage users to challenge their perspectives based on past activity, thereby enhancing the quality and balance of information presented on the platform. This move reflects X’s commitment to providing users with more relevant and important content while fostering a more diverse and balanced information environment.
As part of the AI integration, xAI’s ChatGPT-like AI chatbot, Grok, has been introduced to subscribers of X Premium+, the platform’s top-tier subscription. The chatbot’s rollout has extended to nearly 47 countries, including India, since December 2023, enhancing user interactions and experiences.
In addition to AI-driven improvements, X has revealed plans to introduce peer-to-peer payments on the platform. This move aligns with Elon Musk’s broader vision of transforming X into an “everything app,” reminiscent of super-apps like China’s WeChat, which seamlessly integrate multiple internet services within a single application.
The integration of peer-to-peer payments is anticipated to unlock new opportunities for commerce on the platform, marking a significant step toward Musk’s ambitious goal of making X a comprehensive and multifunctional app. The company’s strategic focus on AI and payment functionalities underscores its commitment to evolving beyond a traditional social media platform and embracing a more diversified and feature-rich user experience.
